From banker to selling canned air and becoming a millionaire: the crazy story of Moses Lam

From banker to selling canned air and becoming a millionaire: the crazy story of Moses Lam

The main clientele of Vitality Air It is found in countries with high levels of air pollution, such as China, India, Mexico and the United States. In these markets, bottled air is perceived as a luxury item and a way to experience clean air.

Despite commercial success, Vitality Air faced criticism and skepticism. Health experts question the real benefits of inhaling bottled air and point to a lack of scientific evidence to support claims of improvements in vitality or health. Furthermore, there is debate about the ethics of selling aira resource that should be accessible to everyone.

Moses Lam, who before he was a bankerdecided to go all-in on his company and quit his old job so he could dedicate all his attention to selling canned air.

air

What is “Vitality Air”

Vitality Air is a Canadian company founded in 2014 by Moses Lam and Troy Paquette, dedicated to the collection and sale of bottled fresh air of the Canadian Rocky Mountains.

The idea of ​​marketing bottled air came about in an unusual way. Moses Lam, then a banker by profession, and his friend Troy Paquette decided to experiment by selling an airbag on eBay like a joke. Surprisingly, the bag sold very quickly, which motivated them to explore the business potential in this curious initiative.

After initial success, Lam and Paquette began bottling air from places such as Banff National Park in Alberta, Canada. The harvesting process is laborious, as each bottle is filled manually to ensure the purity of the product. The bottles contain between 3 and 8 liters of air and are sold at prices between 20 and 40 dollars.depending on size and air source

What is Moses Lam’s next project?

Vitality Air is experiencing growing demand for its products in international markets, especially in countries with high levels of air pollution. To meet this demand, the company plans to expand its business to other countries, including Iran and Afghanistan, where interest in pure air cans has also been shown.

On your website, feature a section “New Products” which includes various options for consumers interested in bottled air and oxygen.

Source: Ambito

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