Bid between concessionaires and consumers to lower prices

The decrease in the 0KM models reached up to 18%, in some cases, but the average is between 10%and 15%.

In the concessionaires they begin to feel a first impact of the fiscal benefit with a greater number of consultations and, depending on the brand, with an increase in operations in specific models.

Puja between concessionaires and consumers to lower cars prices more

At the moment, consumer behavior It is very disparate And it is believed that, over the days, it will show a clearer trend.

In a concessionaire of Volkswagen, For example, they acknowledged having sold some more units than usual for the models achieved with the tax remover.

“We have more consultations and we were able to close some sales of the cars to which the tax was lowered. This week we sold two vents, which was a model that cost to place. And we are also having more consultations by Tiguan. We have some operation in progress, “they explained to the scope from a concessionaire of the German brand.

In these cases, Vento had a 10%price reduction, as of February, and Tiguan dropped 13.3%. Anyway, from that agency, they noted that the rest of the range is being sold with discounts what the agency itself does.

“The client is very hard And there is a lot of competition with other brands. Therefore, you have to make bonuses. More now that the prices of the highest segments lowered. “They said.

In an agency Audi They also recognized that they have more consultations and also specified some more operation regarding the volume they had.

“There is more movement and better purchase mood. But in the case of Audi, the price difference of the best selling models was not so great. That is why it is very punctual what is happening. But there is something else,” said the Responsible for a brand agency.

Very different is the situation in the Toyota network. “We are having a very strong demand on SW4, which is benefited with the tax remove. This month we are going to sell twice what we were doing,” The owner of a north zone concessionaire assured. That model, which already had a strong demand, had a price drop of 12.5%.

In a Jeep concessionaire they were more cautious regarding the impact of the low tax. “We have more consultations for Commander and Compass Trailhawk, which fell in price, but it is not a flood. It is quiet. We will have to wait a few days,” said a seller.

Instead, the manager of a Mercedes-Benz concessionaire was more optimistic. “We were able to make some more sales to what we had been doing. There was a retained demand and now it seems that they decided to buy because prices settled a little,” said the executive.

In a survey of other brands, such as Ford, Honda, Peugeot, the answers are varied, but there is something they recognize in almost all cases: the consumer is waiting for better prices.

From a Honda agency they confirmed that these days of February they are with greater sales volume: “We are noticing more activity. We believe that there was a demand retained by the change of the year or because they imagined that something was going to happen with taxes. They also ask Much due to changes in the procedures to patent and if that will mean less cost to get a vehicle.

It is believed that there is a lot of speculation on the part of consumers that prices lower. Either due to government measures or competence between brands.

For this reason, from some concessionaires they recognized that customers are postponing their purchase decision waiting for better prices.

They also perceive some discomfort among consumers who point to a more accessible 0km segment.

Keep in mind that the fiscal benefit was for vehicles of more than $ 42,000,000.

Those who were below that prices had increased in February. It is true that it was mild – 2% on average – but they did not benefit from the official measure.

“We noticed in some consultations that people complain that the lower value cars did not fall off prices. They ask something to be done with that. They are angry,” they explained in a Peugeot agency.

In any case, the price drop of the most value models and the competition between brands is making the rest of the vehicles sold have discounts from the concessionaires.

The reduction level will depend on each brand and each agency, according to their needs, but there are very few models that are being sold at the list price.

Anyway, it is still premature to measure the effect of the measure and it is possible that it is not noticed in the volume of operations of the month. The patents of cars so far in February have been growing 49%, compared to the same month of 2024.

There is still a lot to close the month, but it is believed that this February will be higher than last year and will be located as the best in seven years.

Although this is not related to tax decline but to an increase in demand that has been registered for months for, among other reasons, the reappearance of credit, the largest supply of vehicles and the recovery of income in dollars by dollars by of a sector of society.