The customer experience is one of the great topics that occupy the work tables of companies. Providing the best experience when generating a sale responds to the demand of an increasingly demanding consumer. Therefore, it becomes necessary to create solutions in the ecosystem in order to be able to satisfy all the needs that could arise around the first experience that customers go through. In addition, it is key to provide a quick, clear and effective solution to achieve consumer satisfaction in order to build a relationship with him, knowing that if it is not achieved in the first interactions there are many competitors nearby providing solutions for the same need.
Building a strategy that allows you to constantly take the voice of customers and work accordingly is what allows a brand to grow healthy and sustainably. Customers with their responses, comments, and ratings help to “equalize” the value proposition and, if we manage to translate this into the challenges of the companies, then we can have a satisfied, healthy, and long-lasting customer base.
Today, businesses must ensure that the experience, from minute zero to closing, is positive. For this reason, merchants must focus on the attention they give to their customers to accompany them in their decisions, help them and even respond to queries. On the other hand, continuing to foster the relationship with customers is essential to retain them and convert them not only into defenders of the brand, but also into ambassadors, by sharing the experience with more people.
In our case, being a collection and services solution, we have a specific target: merchants, SMEs, professionals, companies and large companies. Our differential is that we are always close to our clients, listening, responding, visiting, getting to know and accompanying them not only so that they use our collection solutions but also so that they can sell more and better with the tools that we give them. The entire company has in its DNA to commit to the customer experience and make the maximum effort so that they are more and more.
Having a customized customer experience strategy will be key to the success of the business and the level of customer satisfaction will be the thermometer that defines it or the one that invites us to improve in order to position ourselves in the market.
In this sense, we are constantly looking for new ways to accompany them at every step. Another key aspect to continue loyalty is, for example, understanding that today it is a huge challenge for merchants in the economic context. How to get the money from sales in the fastest and cheapest way possible? This is why we have implemented the solution of Immediate Payment, with a very low commission allows them to earn money from their sales in just a few seconds. Best of all, sales can be credited to the account that the merchant has. Also, in case you prefer to have them credited in longer terms, with a simple adjustment in the settings they can decide which sale is credited immediately and which is not. In this way, the entire business cycle is streamlined.
This, among others, are the issues most valued by merchants. The challenge is to anticipate their needs, solve their problems or doubts and learn from the insights that customers bring us to continue improving constantly.
Getnet Customer Experience Manager
Source: Ambito
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