24hoursworld

Acquiring goodwill: you buy time and reduce risks

Acquiring goodwill: you buy time and reduce risks

Anyone who starts a business is buying a combination of time and risk reduction.

Find a location, enable it, choose and train employees, generate a clientele… time, time and more time that translates into costs.

Telam

The sales of goodwill They are becoming more and more common. Not only in Argentina, but also in the world there are hundreds of businesses that pass into the hands of new owners, and in very diverse areas. Regardless of the size or type of business, there is always an owner willing to sell, who finds a buyer eager to start a business in operation.

The questions that many people ask are: What can drive us to buy a going business? What is this process due to?

If we did a survey among those who have ever bought a business, we would have all kinds of responses, which could range from the search for a prosperous future, social integration in a community or even a personal challenge. However, there is a common denominator in all these people that shows us that Whoever acquires a business in progress is buying time.

Buying a business going is an excellent option to start something that currently works. An established business is installed in a place, belongs to a certain sector, has a clientele, a name, a brand, employees, a stock of products, and everything else that any business in operation has. Just deciding what type of business to start and where to locate it takes an enormous amount of time. And that is just the beginning. Find a location, enable it, choose and train employees, generate a clientele… time, time and more time that translates into costs.

The buyer of a business in progress will be able to skip all these steps and quickly concentrate on actions that are specific and strategic to the operation. A business in operation has clients, which will provide a flow of income, which will be the fuel to operate, and allow the owner to carry out his action plan to position his business to where he has planned.

There is no doubt that acquiring an ongoing business greatly reduces time, which is ultimately a cost saving. However, you get an additional bonus that is as important as time: risk reduction.

Risk that the business is not suitable for the area. Risk of not being able to generate an active clientele. Risk of not knowing how to choose the right suppliers. Risk of hiring more or less personnel than the business requires. We can name various situations that lead to understanding why starting a business from scratch is riskier than starting with one in operation. This, of course, does not imply that there is no risk; you must also overcome the risks of competitors and the market in general. They are reduced, but not eliminated.

To summarize, anyone who starts a business is buying a combination of time and risk reduction. Of course, not all trading opportunities have the same combination of these two things. In some cases we will be buying more time and in others more risk reduction, and the price offered will often respond to this structure.

At NegoZona.com we are the leading site in the purchase and sale of goodwill, where we offer a space to directly connect people interested in selling and entrepreneurship with businesses in progress.

You know, buying a goodwill that is already in operation is an excellent way to save time and steps. Like every choice, it will depend on the reason that drives you to undertake.

Source: Ambito

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts