The work of the communicator In contemporary society it is increasingly important. In this context, it is crucial to analyze the characteristics that make an informant suitable and qualified to perform this task effectively.
The discussion about whether a communicator is born or formed is recurrent. It is argued that certain innate qualities, such as curiosity about facts, the desire to communicate them, and the ability to narrate them, are fundamental in this field. However, human diversity prevents establishing a definitive catalog of natural conditions that determine who is destined to be a communicator from birth.
The communicator’s competence is based on two main aspects: his suitability and qualification. In the first, there is no doubt that a good communicator has certain natural qualities that facilitate his informative work. We can identify some qualities necessary to be a communicator.
Curiosity is an essential trait in the activity, since it drives the constant search for relevant information and then transmit it effectively to the audience.
The ability to narrate facts is another vital skill. A good communicator must be able to tell stories in an attractive and understandable way, using various media such as writing, photography or video, depending on the information context.
Another important aspect is the criterion value, which involves the ability to select, understand and analyze information objectively and ethically. This value is a guide in making decisions about what facts are relevant and how they should be presented to the public.
Regarding qualification, this is a specific characteristic of the communicator that focuses on how they acquire their skills. Some believe that practice is more important than university training, while others argue the opposite.
In this context, the discussion arises about whether this profession should be a qualified profession. The discussion on the qualification of the informant and the training necessary to efficiently perform the role of communicator becomes relevant when considering the relative youth of this profession.
It is true that communication as a profession is relatively young and there is still debate about how those who communicate should be trained. However, the combination of adequate training and solid professional dedication is key to standing out in this field.
The discussion focuses on whether this training should be mainly university or acquired through practice.
University education provides theoretical and technical knowledge that is increasingly necessary in a constantly evolving information world. While practical experience is also invaluable as it gives you concrete skills and knowledge of the real field.
The fact that the teaching of information, in its different dimensions, has only recently acquired its own entity, it is necessary to highlight the importance of evaluating how this evolution affects the qualification of the informant.
The proper training emerges as a crucial factor in this process, since it allows the communicator to acquire both technical knowledge and humanistic skills necessary to face the specific challenges and demands that contemporary society poses in terms of information.
It is undeniable that the current information environment demands trained professionals who can face the challenges and constant changes, adapting to the demands of the public and maintaining quality and ethical standards in their work in terms of quality and information veracity.
It also requires specialized training in both humanistic and technical aspects to face the increasingly demanding challenges posed by contemporary society.
In this context, the evolution and consolidation of this profession, together with the professionalization of communicators, constitute key elements to guarantee the right to information.
Continuous training and commitment to excellence in the exercise of this profession are aspects that not only benefit the informant in their professional development, but also contribute to the strengthening of democracy and access to truthful and plural information.
Being an ideal and qualified communicator implies having a combination of innate qualities, such as curiosity and judgment, along with solid training and constant professional dedication. The evolution of this profession requires an approach that integrates both theory and practice, always seeking excellence in communication and information for the benefit of society.
In short, a good communicator is characterized by a passion for telling stories and being prepared to do so. University education is very useful, but it is also important to have a genuine vocation and a firm commitment to professional excellence.
Doctor in Law and Social Sciences. Professor at Blas Pascal University.
Source: Ambito
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