With Google phasing out cookies, businesses, agencies and advertisers will have to collect first-party data.
The transition to a cookieless web represents both an opportunity and a challenge.
In the coming years, a significant increase in the demand for training in web development with artificial intelligence and data analysis. A report of LinkedIn highlights that the fusion of AI and big data management is generating new professional roles, focusing on web automation and personalization, making these skills increasingly essential for companies. The challenge is to use and exploit AI in the most efficient way possible.
With the Deletion of cookies by Googlebusinesses, agencies and advertisers will need to collect first-party data. This crucial change will prevent the use of cookies for remarketing or targeting actions, increasing the need for developers and data analysts to be able to effectively manage, collect and analyse this first-party data.
The transition towards a web without cookies represents both an opportunity and a challenge. Companies will have to invest in advanced technologies and in training their staff to adapt to this new reality.
The web developers With knowledge in AI, they will be able to create more sophisticated and efficient personalization systems, while data analysts will be essential to interpret and maximize the value of data collected directly from users.
On the other hand, this trend highlights the importance of ethics in data management and AI. With greater access to first-party data, companies must ensure that their data collection and analysis practices respect user privacy and comply with current regulations.
Transparency and accountability will be key to maintaining consumer trust.
Regional Marketing Manager of Le Wagon Latam.
Source: Ambito
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