In the last decade, in addition to forever changing the way we consume content, social networks introduced a new way of generate wealth. Today, the most powerful content creators in the world have millions of followers and their influence surpasses that of many traditional media outlets.
The 50 most important influencers worldwide, who collectively accumulate more than 2.6 billion followers, together they generate some 700 million dollars. These numbers reflect that the influencer phenomenon is far from being a passing fad.
In 2023, companies will spend more than $21 billion on marketing to creators, a significant jump from $1.6 billion seven years ago, according to a report from Influencer Marketing Hub..
Who is the undisputed king influencer of YouTube?
Topping the list of the most lucrative creators on the planet, we find Jimmy Donaldsonbetter known as MrBeast. With earnings of $82 million and a fan base of 312 million, he has mastered – quite comfortably – the art of content creation on YouTube.
Its formula is simple but effective: produce high-quality videos that capture the viewer’s attention from the first second. Some of his most popular projects include extreme stunts, like spending 50 hours in Antarctica and building a replica of Willy Wonka’s chocolate factory.
MrBeast used his success on YouTube as a platform to launch a series of real-world businesses. Its product line includes Feastables snack bars and the MrBeast Burgers restaurant chain.
Olajide Olatunjifrom YouTube to the ring
Another notable name is Olajide Olatunjiknown as KSI, who went from being a comedic content creator on YouTube to a multifaceted businessman. With 112 million followers and profits of 24 million dollars, KSI knew how to diversify, venturing into music and professional boxing.
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Along with Logan Paul, he co-founded the sports drink brand Prime Hydrationwhich became the official drink of the FC Barcelona, the UFC and the English club Arsenal. This partnership was key to its commercial success and secured important product distribution and promotion contracts at high-profile sporting events.
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For its part, Logan Paulthe sixth most important influencer on the planet, has 74 million followers and earnings of 21 million dollars. He knew how to capitalize on his fame on Vine and YouTube to expand into the world of wrestling and business. Although it faced several controversies, including a scandal for showing inappropriate content in Japan, Paul remained relevant and signed a contract with World Wrestling Entertainment (WWE). Additionally, his podcast Impaulsive, in collaboration with his brother Jake, remains a major source of income, while his involvement in Prime Hydration keeps him at the center of international business.
Charli D’Amelio, lqueen of TikTok
Charli D’Amelio She continues to dominate as TikTok’s top female creator, with more than 213 million followers and earnings of $23 million. D’Amelio, who began uploading dance videos in 2019, expanded her presence beyond social media to become the face of big brands like Prada, Amazon, and SKIMSthe clothing line co-founded by kim kardashian.
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In addition, he launched his own fragrance, Born Dreamerwhich is sold in USA and Europeand along with her sister Dixie, created the Social Tourist clothing line with Hollister. And, as if that weren’t enough, he also became the star of his own reality show on Hulu, The D’Amelio Showwhich positions her as one of the most influential and richest young women today.
From engineers to entertainment moguls
The duo Rhett and Link They earned their place in the industry with an approach based on producing creative and fun content. With 51 million followers and earnings of 35 million dollarshis company, Mythical Entertainment, became a digital content production giant. They began their career in 2006 by posting comedy videos on YouTube, and today they produce successful series such as Good Mythical Morning and Mythical Kitchenwhich have millions of views.
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Additionally, they ventured into the production of podcasts, books and live events, diversifying their income sources and expanding their brand beyond YouTube. The key to their success lies in their ability to stay relevant with innovative content and their business acumen by investing in other emerging creators through their fund. Creator Accelerator.
Influencer marketing will exceed US$30 billion in 2025
In addition to learning to master digital platforms, the richest influencers in the world knew how to diversify their sources of income. Whether through their own product lines or contracts with big brands, their success goes far beyond the content they publish on social networks.
According to a 2024 Statista report, the influencer marketing market is expected to surpass $30 billion by 2025further cementing the role of these creators as key players in the global economy.
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
