This was the origin of one of the most important websites in the history of digital marketing.
Sometimes life shows that, despite adversity or lack of support from the environmentthere are projects that are destined to succeed no matter what. The importance of encourage yourself to innovate and experiment was demonstrated with numerous undertakings, such as Microsoftwhich started from the bottom and ended up being great empires.
This is the case of one of the web pages most disruptive of the early 2000s and the beginning of the internet. A low-income student who had moved from his town completely Londonalone and without work, had an idea that forever changed the history of digital marketing and helped him, not only to graduate, but also to finance his future companies. This is the story of alex tew.
alex tew.avif
Alex Tew’s drowning slap
In 2005, 21-year-old Englishman Alex Tew had started his university career and quickly realized that the money he had saved It would only be enough to cover the rent. and maintained during the first trimester. If he failed to generate some income, his stay in London would be very brief, and he would be forced to return home without any title. Given this situation, he decided to focus on ideate a business to help you with these expenses.
While thinking about how to generate income quickly, he came up with a solution in just twenty minutes: a web page of a million blank pixelswhere you would sell each of those pixels for one dollar. Without having to design logos or write presentation texts, he launched “The Million Dollar Homepage“(The Million Dollar Page), intended to capture the attention of companies interested in advertising. Each logo on the page functioned as a direct link to company website.
At the time, digital advertising was just beginningsocial networks did not exist, and the web was fertile ground for innovative ideas. At first, Tew’s friends and family were the ones who bought pixels to add color to the project. However, unexpectedly, small businesses began to joinand in a matter of days, the young man managed to get his idea to attract the attention of the public on the internet.
The useless website that made him a millionaire
The high demand for ads led Alex Tew to hire two full-time people to manage the business, while he dedicated himself to giving media interviews and promoting his page. He was able to finish his university career and currently continues to develop as an entrepreneur. In just five months, Your site reached the goal of one million dollarsmarking a milestone in the history of digital marketing. However, there were still gaps to fill, and as the year was about to end, he decided to make a final blow. The pixels that were left blank were auctioned off on eBayjust over a thousand, which were acquired by a company for $38 thousand dollars, bringing the total profits to $1,037,100 dollars.
alex tew web.avif
Today, the page can still be visited, and although some companies redirect their logos to their websites, many others no longer exist. Almost two decades after this achievement, Alex Tew settled in the United Stateswhere he continues to pursue his passion for business. His latest project is an app designed to help people meditate.
Source: Ambito
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