Mathienzo was born in 2012 and his first product was a silicone matte. Today its portfolio is made up of premium yerba mate, maycha and a tonic drink with the product as a base.
Since its inception in 2012, Mathienzo has managed to transform the way yerba mate is perceived. With premium products including hand-harvested yerba aged for two years, the versatile Maycha powder and the innovative Mathienzo Tonic, this Argentine company took the mate tradition to new horizons.. Exporting to markets such as Russia, Australia and Chile, and positioning itself in gourmet stores and exclusive bars, Mathienzo not only seeks to sell products, but to create a cultural experience that combines tradition, innovation and sustainability.
Currently, Mathienzo’s business model prioritizes added value over price, focusing on high quality and exclusivity. Their products are sold on online platforms, select bars and gourmet stores, both in Argentina and abroad, where they have captured the interest of a young and sophisticated consumer in search of disruptive proposals.
It all started in 2012, when Nicolás Tiferes, industrial designer, sought to give visibility to his design studio. “To make ourselves known and be able to sell our services we decided to develop our own product. If we did something of good quality and design, it was possible that they would hire us to design third-party needs,” he says. This is how the first product was born: a silicone matte that challenged the norms of a traditional industry.. “The phrase “you’re crazy, it’s a lack of respect for Materia tradition” was common,” recalls Nicolás. However, modern design found its niche among young consumers in search of practicality and new proposals.
From the beginning, Mathienzo avoided competing on price. “Our purpose is to propose, innovate and expand the limits of the industry, creating products with character, designed for a sophisticated and demanding consumer, who values high quality,” emphasizes Tiferes.. This approach led them to position themselves as a premium brand, with differentiated products and a strong commitment to sustainability.
Mathienzo yerba, produced in Misiones and Corrientes, is an example of their philosophy: harvested by hand, aged for two years and processed with high standards, it stands out for its flavor profile and superior quality. The company currently sells more than 4,500 kilos per month and is committed to continuing to grow in this business segment.
The truth is that Mathienzo’s portfolio expanded to include innovative products such as Maycha and Mathienzo Tonic. The latter, a non-alcoholic carbonated drink, was designed to be consumed alone or as a mixer in cocktails.. “It is a versatile, light and refreshing drink that can be enjoyed at any time of the day,” explains Tiferes. This product, recently launched, It has already sold out its initial stock several times due to its great acceptance.
WhatsApp Image 2024-12-13 at 18.55.04.jpeg
In this framework, the Argentine company also managed to export its products to highly competitive markets such as Russia and Australia. This growth was possible thanks to a strategy based on authenticity and product quality. “The path was totally organic, a combination of quality product, genuine message and perseverance,” says Tiferes. In turn, Within the local market, the brand prioritizes its presence in gourmet stores and exclusive bars, avoiding the mass supermarket channel to preserve the exclusivity and perceived quality of its products.
With an eye on the long term, Mathienzo plans to launch an ultra-premium line and strengthen its digital presence. Besides, Tiferes sees a unique opportunity in the globalization of mate. “We are aligned with global trends and convinced that our proposal has a perfect fit to satisfy new demands,” concludes the entrepreneur who has yerba mate as his banner.
Source: Ambito
David William is a talented author who has made a name for himself in the world of writing. He is a professional author who writes on a wide range of topics, from general interest to opinion news. David is currently working as a writer at 24 hours worlds where he brings his unique perspective and in-depth research to his articles, making them both informative and engaging.
