This award, organized by the Argentine Advertising Councilseeks to recognize the best communication campaigns with a positive impact on Argentine audiences.
The Federal Work Awards They highlight public good campaigns that seek to transmit positive messages and generate a favorable impact on social, economic and environmental issues.
“Being winners of the 2024 Obrar Federal Awards is a great honor. This distinction reaffirms our mission to connect people with the care of the oceans and the species that inhabit them.like the emblematic Magellanic penguins,” he said Pablo Borboroglupresident of the Global Penguin Society.
GPS leads scientific research in various countries such as New Zealand, Chile, South Africa and Argentina, carries out conservation campaigns and educational activities aimed at local and global audiences. These actions not only seek to protect the future of these species and the ecological balance of their ecosystems, but also to promote a culture of care and sustainability, promoting a long-term impact.
A prize for the penguins “Messi and Antonella”
The campaign “Celebrities in the ocean” It not only educates and raises awareness, but mobilizes concrete actions to protect ocean habitats. This innovative approach combines advanced technology, science and effective communication to create positive change.
Satellite monitoring has also revealed poignant data on the loyalty of Magellanic penguins to their nests, with an 85-90% annual return to the same location, where they are reunited with their mates. An emblematic case is the couple nicknamed “Messi and Antonella”which migrated separately during the winter and are expected to return to their nest for a new breeding season.
Other “famous penguins” were Draw Martínez, Taylor Swift, Leo Dicaprio, Freddy Mercury and Bizarrapamong others
The team also discovered that not all Magellanic penguins migrate away from their breeding colonies in Patagonia; some remain in nearby ocean areas, demonstrating greater diversity in migration patterns than previously thought.
“Being able to share these findings in real time represents a major advance in our understanding of Magellanic penguins and their migratory patterns. There is no possibility of designing more effective conservation strategies if we do not involve the entire society”concluded Borboroglu, winner of the Whitley Gold Award and the Indianapolis Prize.
Penguins Global Penguin Society (GPS)
Global Penguin Society (GPS)
What will the 2025 monitoring plan be like?
Looking to the future, GPS announced that its Monitoring 2025 campaign will feature new renowned protagonists: Mirtha Legrand and Susana Giménez, two of the most beloved divas of the Argentine Republic will nickname the penguins that will begin a new migratory journey next fall.
Are “celebrities of the ocean” They will lead a scientific monitoring that promises to provide revealing data about their routes and behaviors. In addition, it is expected to add other “stars” who will continue this innovative and educational GPS tradition, bringing conservation to an even larger audience.
The investigation, led by the team of Global Penguin Society (GPS)has the support of National Geographic and the participation of the Province of Chubut, Stanford University, CONICET and the National Parks Administration.
The data analysis covers various aspects, including migratory patterns that allow identifying the penguins’ preferred routes, travel times and rest areas during migration. Oceanographic variables associated with migratory patterns will also be studied, such as sea surface temperature, ocean currents and chlorophyll concentration.
Finally, it will be useful to predict the effects of climate change on these variables and the consequent alterations in the migratory routes and survival of penguins.
Source: Ambito
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