On the occasion of his 119th birthday, Boca Juniors presents its new shirt, which pays tribute to the roots that unite the club and its official sponsor, Betsson: the Swedish flag.
To commemorate your anniversary, Mouth presented its new t-shirt inspired by the flag of Swedensource of the team’s traditional blue and gold and country of origin of Betssonthe world’s leading betting operator and official main sponsor of the club since June 2023.
Boca will debut its new shirt on April 6when the team faces Newell’s Old Boys on the penultimate date of the group zone of the League Cup.
In the new shirt, which is part of the team’s third kit, a blue tone predominates, accentuated by the golden lines that fall on the chest, symbol of the Swedish flag, and which are accompanied by the logo of Betsson.
“This new shirt is very special for us, because remembering our origins not only makes us feel at home, but also intensifies the passion with which we vibrate through the magic of football and the experiences that can only be had in Boca”he assured Maximiliano BellioManaging Director for Argentina Betssona company that celebrated its 60th anniversary in 2023.
Jesper Svenssongeneral director of Betsson Groupshowed his enthusiasm for the launch and indicated that “We are very proud of our Swedish heritage, and our association with Boca Juniors through the colors blue and yellow, which we share, and the love we both feel for football, an initiative that strengthens our bond. “As committed sponsors, we are excited to ignite the passion between fans and players with this new jersey, which reminds us of our shared history and values.”
The history of the link between Boca and Sweden
Mouth He had 3 or 4 t-shirts before adopting the final one. The year was running 1907two years after the club was founded, and Mouth He had to choose the colors that would represent him from then on and forever. Deciding on colors was not an easy task and that is why, Juan Brichettoone of the founders of Boca Juniors and president in 1906 proposed leaving it in the hands of destiny.
In this way, they would adopt the colors of the flag of the first vessel they saw: a ship of Sweden It was the first one that appeared.
How much does the new Boca alternative shirt cost and where to buy it
- Authentic T-shirt: $124,999
- Long sleeve shirt: $149,999
- T-shirt: $79,999
- T-shirt (Woman): $69,999
- T-shirt (Children): $64,999
- Shorts: $44,999
- Shorts (Children): $37,999
The shirt can be obtained through the Adidas website and at the Boca Shop (where there is a 40% discount with the BBVA Xeneize card from 3/4 to 8/4 without a refund limit). Prices vary depending on the model.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
