The top executive of the three-striped brand revealed details of the contract and criticized the actions of his archrival after removing its sponsorship of the German national team.
The CEO of the sportswear brand adidas considered that it was “inexplicable” the sum that, according to the media, his great rival Nike would have offered to snatch away the historic sponsorship contract of the German soccer team.
Bjørn Gulden He also said, in an interview with the AFPthat the German brand would make an offer to a “adequate price” to try to regain the sponsorship of the France teamcurrently under contract with Nike until 2026but warned that it will not go beyond a certain limit during the contest that will soon be launched by the French Football Federation (FFF).
According to the German newspaper Handelsblattthe American giant Nike promised to pay at least 100 million euros (106 million dollars) to the German Football Federation (DFB) from 2027double what you currently pay adidaswhich will thus lose a sponsorship of more than 70 years of history.
“The quality-price ratio is something that we always analyze and if the figures that circulate are correct, that seems inexplicable to us”declared Gulden.
At a time when several national federations will open contests to find a new clothing brand, adidas will do “offers where it makes sense with a price that suits us and beyond that, we will not participate”he assured.
Source: Ambito
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