It was just a formality, now it’s done. Red Bull takes over the majority of the top German cycling team Bora-hansgrohe. At first, however, little changes.
The takeover of the top German cycling team Bora-hansgrohe by Red Bull is perfect. The team announced this on Thursday a few days before the start of the Giro d’Italia. However, the new owner will only be visible at the start of the Tour de France on June 29th in Florence.
The racing team will then officially be run under the name Red Bull-Bora-hansgrohe by the UCI world association; it will continue to race with a German license.
The previous team boss Ralph Denk signed a multi-year contract as CEO and will remain in his role. “Victory and great success motivate me. With the arrival of Red Bull we have big goals,” said Denk on Thursday.
“The goal is to become the benchmark in terms of sport and economy,” said Denk. With the new owner, the team rises financially to the top ranks. According to dpa information, the budget of 25 million euros will increase to around 45 million euros per year. This means that Red Bull will have similar requirements as the UAE team around cycling star Tadej Pogacar. The Slovenian goes into the Giro on Saturday as the big favorite.
When asked about rumors that big top cycling stars like Remco Evenepoel and Wout van Aert would soon be joining the team, Denk said jokingly: “Everyone who has drunk a can of Red Bull in the past has been associated with us.” He did not comment further on the individual names. “Our goal is not to go from team to team and ask for release clauses.”
New design for the tour
The big visual change occurs at the start of the tour. The design of the jerseys will change, as will the bikes and the fleet. Red Bull then wants to fight directly for overall victory in the most important race in the world with the Slovenian Primoz Roglic.
Up to 30 percent of the new money should be invested in the structure. This includes expanding scouting to a global network. There is also our own U23 team, which is scheduled to start on January 1, 2025. The budget should also be used to fill the 20 to 30 management positions better than before and to strengthen the long-neglected classic car group.
So far, Red Bull has only sponsored individual athletes in cycling, such as the Belgian classic specialist Wout van Aert or mountain bike Olympic champion Thomas Pidcock from Great Britain. Now, as in Formula 1 and football (Leipzig, New York, Salzburg, Bragantino), the group has its own team.
Source: Stern
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