The tournament presented its largest prize pool, as it will distribute US$58 million between the men’s and women’s teams. The winners will take home US$2.6 million each.
Nobody escapes that Roland Garros It is the jewel in the crown of French tennis. Of the four grand slams on the calendar, this is the one with the least revenue, but its impact on the Federation’s coffers is undeniable: 80% of its business is generated by the Parisian tournament. The Musketeers Cup has a turnover of US$332 million a year. And in 2024 it could generate even more as it is the last time that Rafa Nadal could play in the Philippe Chatrier.
Paris 2024 is the Spaniard’s second match point but, given that his participation is not 100% confirmed, the public who do not want to tempt fate know that the Stade Roland Garros is a must-visit place this year for those who wish to see to the Spanish tennis player before his probable last dance on the Parisian sand where he has lifted the Musketeers Cup up to 14 times.
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@Roland Garros
Hence there are no tickets left for the tournament, which last year it brought together 630,000 fans during the two weeks in which it passed. The price of admission to the center court starts at US$60 in the last category and in the first stages of the competition, and more than US$326 for the final. For that match, the VIP boxes are sold at $8.1250.
This year it is expected to increase attendance by 50% in the previous phasewhich is where the event still has room to improve its numbers: the forecast is to have 75,000 fans in the stands during the qualy. The event presents numerous new features. It has installed a retractable roof on its second largest rink, the Suzanne Lenglen, which has capacity for 10,000 fans. “It will provide flexibility to match scheduling in case of rain,” says Amelie Mauresmo, tournament director.
In addition, digital entry has been implemented to speed up access, and the financial prizes for male and female players have been increased by 7.8 million euros: in total, US$58.6 million will be distributed. The champions of the women’s and men’s teams will win US$2.6 million, half for the finalists of each team. More than ever in the history of the competition.
Sponsors contribute nearly US$100 million , according to GlobalData. There, BNP Paribas plays a leading role, which is the main sponsor, but also Emirates, Lacoste, Renault and Rolex, which contribute more than 5 million euros a year each. Also notable are Wilson, as the official ball, Infosys and Haier, which are also sponsors of the ATP, as well as Mastercard, Perrier and Energie.
Source: Ambito
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