The American basketball league sealed a television rights agreement with ESPN, Amazon and NBC for eleven seasons. It will pocket a record of US$6.9 billion annually.
The NBA closed an agreement with ESPN, Amazon and NBC to sell their audiovisual rights from 2024-2025, according to The Wall Street Journal (WSJ). The contract will last eleven years, will have a value of US$76,000 million, which is equivalent to almost US$7,000 million. The new amount It is 2.5 times more than the current price.
The aforementioned media reports that NBC, which is owned by Comcast, would pay an average of $2.5 billion a year as part of the agreement to have the right to broadcast about one hundred games per season.
For its part, Amazon would allocate about US$1.8 billion a yearwhich would allow it to broadcast regular season games and the playoffsas well as a portion of the conference finals, which would be divided among the three television partners.
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Reuters
Finally, Disney, through ESPN and renewing its current relationship with the NBA, would invest about US$2.6 billion a year, compared to the current US$1.5 billion. It would continue to broadcast the finals of the competition, although with fewer matches.
This agreement would mean the NBA departure from Warner Bros Discovery, whose Turner Sports network broadcast NBA games for almost four decades. Although you could match your rivals’ offers or wait for the NBA will create a special package, your options are limited.
Although the figures are high, they are still below those obtained by the National Football League, the American football league, which signed contracts worth about $100 billion over ten years, until 2033.
Besides, NBA broadcast rights go hand in hand with those of the Women’s National Basketball Association (Wnba), a competition that is in full swing due to the phenomenon of Caitlin Clark, the Iowa player who was selected as the number one of 2024 in the draft last April. Thanks to her presence and the fact that, in general, women’s sports are gaining more and more popularity, the women’s professional basketball league in the United States continues to break audience records.
Source: Ambito
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