The design was materialized by a silversmith in Great Britain. The event will end on Sunday, June 9.
The Formula 1 will debut his first trophy designed with Artificial Intelligence (AI) in it Canadian Grand Prix, which will be held this weekend in Montreal. The design was carried out after reaching an agreement with Amazon Web Services (AWS).
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AI is making an increasingly stronger presence in car racing. The various software systems play a fundamental role in increase the speed reached by vehicles. In turn, they help teams be more competitive, processing terabytes of data to analyze simulations and reduce part development time.


Advances in technology could also help improve security, using an algorithm and live data to avoid accidents. “AWS’s commitment to innovation allows us help promote the sport and we’re thrilled to see the first generative AI-inspired trophy in Canada this weekend, and give fans the opportunity to show their love for Formula 1 through the design of their own trophy,” said Emily Prazer, Director commercial of the Great Circus.
The Canadian GP trophy designed with artificial intelligence
IA GP CANADA Trophy.jpg

The design of the new Canadian GP trophy was created using artificial intelligence.
The design of the new 2024 Canadian GP trophy features traditional details of the Canadian territory, such as the maple leaf that also appears on the national flag, and the St. Lawrence River that runs through the city of Montreal.
To make it a reality, they turned to a British goldsmith, who fused new technologies with the usual methods of Formula 1. In addition, the Great Circus and AWS invite fans to experiment with the trophy generator called PartyRock F1through which you can win a trip to a race in the 2025 season.
After agreement with the organization of the event, Neil Ralph, AWS Executiveexplained: “The core of our partnership is the ability to extract valuable insights from all that data. With AWS’s generative AI capabilities, Formula 1 will elevate its narrative as historical data is effortlessly analyzed alongside events. in real time to engage fans with more dynamic and timely feedback.” And he concluded: “Together, we are redefining the way we view, compete and manage this sport.”
Source: Ambito

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