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Change of look: what is the brand behind the new image of the National Team?

Change of look: what is the brand behind the new image of the National Team?
Change of look: what is the brand behind the new image of the National Team?

The Argentine national team arrived in the city of Houston, in the run-up to the match that will be played next Thursday against Ecuador for the Copa America quarter-finals. Once again, the team dazzled everyone but this time it was not because of their football but because of their look: the The team wore a new outfitdesigned by the Italian brand “Palm Angels“.

Everyone, from Lionel Messi until Emiliano Martinezreceived formal clothing as well as leisurewear. Through Instagram, the brand assured that the collaboration is done with the intention of “emphasize the importance of teamwork and strengthening individual identity within the dynamics of the group.”

The collaboration between the National Team and Palm Angels

Through Instagram, the official account of Palm Angels announced the collaboration with the national team. “Palm Angels designed both formal looks and leisurewear for the team. A relaxed style, but with meticulous attention to detail. attention to quality and detail”, they quote.

Palm Angels Selection.avif

Last Saturday, Garnacho made his official debut with the national team.

AFA

Each player of the National Team received two looks. One formalcomposed of a dark blue blazer with an embroidered monogram on the chest pocket and the AFA shield in gold color, combined with a light blue shirt and cargo pants with large pockets. On the other hand, the casual one presents a typical Palm Angels tracksuitdesigned in a special linen fabric with a embellished overshirt with the brand logo and the AFA shield embroidered.

Selection x Palm Angels.mp4

The team arrived in Houston to face Ecuador next Thursday at 10 pm.

AFA

The fashion firm explained that the collaboration with the Argentine National Team was carried out with the aim of highlighting “the importance of teamwork and the strengthening of individual identity within the team dynamics.” In addition, the brand – which defined itself as “Official curator of life and style for the Argentine National Team” – he assured that “These values ​​are central to football, to Palm Angels and to football fans around the world.”.

The history of Palm Angels

The origins of the brand were in 2011 when its creator, Francesco Ragazzicarried out a photographic project in which he sought to capture the essence of skate culture and street art in the city of Los Angeles California. Once finished, this It was published in a book in 2014, under the name Palm Angels.

The publication was so successful that Ragazzi decided to go one step further and started her own clothing brand. Thus, the first Palm Angels collection emerged a year later, in 2015.

Selection x Palm Angels 2.avif

Lautaro Martínez, Leandro Paredes and Nicolás Otamendi posed with the brand's casual look.

Lautaro Martínez, Leandro Paredes and Nicolás Otamendi posed with the brand’s casual look.

Palm Angels

It was not long before the clothes designed by Ragazzi also gained recognition. characteristic designs They are inspired by the city ​​graffiti and other details of the urban and sports culture. One of its distinctive qualities is the ability to merge the informality of the “streetwear” with the elegance and luxury.

The brand established itself in the fashion industry and, over the years, carried out different collaborations with celebrities from around the world. In the sports field, Palm Angels worked with different franchises of the NBA.

Palm Angels.jpg

Argentina is the first football team with which the Ragazzi brand collaborates.

Argentina is the first football team with which the Ragazzi brand collaborates.

Palm Angels

It is still unknown what the launch price of the National Team’s clothing. The brand has items ranging from u$s95 for a pair of stockings, to others that exceed US$2,000.

Source: Ambito

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