The clothing of the different delegations also plays its part and raises millions. Find out who each brand dresses.
The Paris 2024 Olympic Games are getting ready. Nike, Adidas and Puma are the sports equipment giants responsible for the majority of the apparel used in the various competitions that adorn France with its biggest sporting festival.
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At the top of the ranking appears Nike, which outfits the US team, the delegation with the most athletes, and other federations, such as China and Japan. For the Paris 2024 Olympic Games, Nike has more than 100 federations, both in individual and team sports, and will also provide jerseys to other countries such as China, France, Japan, Uganda and Kenya.
For its part Adidas designed and made the clothing of ten countries. In turn Cougarwhich closes the podium, dresses nineteen federations.
Adidas countries
- Bahrain
- Cuba
- Ethiopia
- France (only for athletics and handball)
- Hungary
- Ireland
- Poland
- Britain
- Germany
- Türkiye.
Although the German brand’s main focus at the Olympic Games remains athletics, this year it is betting on sports that are relatively new to the Olympic event, such as sport climbing, skate and BMX freestyleas well as the discipline that debuts this year, the break dance.
The delegations dressed by Puma
- Bahamas
- Barbados
- Botswana
- Brazil
- British Virgin Islands
- Cuba
- Grenade
- Jamaica
- New Zealand
- Norway
- Portugal
- Qatar
- St. Lucia
- Sweden
- Swiss
- Trinidad and Tobago
- Ukraine.
Le Coq Sportif is the brand responsible for equipping the French Olympic and Paralympic team. In addition to the 45,000 volunteers at the Olympic Games, as part of the agreement between the brand and the French committees, the athletes will be wearing Le Coq Sportif in the stadiums and in the Olympic Village, as the French brand will be responsible for the production of their training and competition equipment.
Source: Ambito

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