Alejandro Modica, Commercial manager of the motorcycle division of Honda Motor Argentina, participated in the third panel on New Mobility of Scope of debate and stressed that “there is a process of transformation at a global level and Argentina will follow that direction in due time.
During the event, moderated by the Editor In Chief of the Buenos Aires Herald, Stephanie Pozzo, Modica pointed out that, although the company also sells cars, quad bikes and power products, “the direction is very clear” in terms of changes and this is even more noticeable in the motorcycle market: “In the two-wheeled industry, there is a process that is gaining more relevance with the motorcycle as a new form of mobility and more are being patented than cars.”
He admitted that “safety, environment and efficiency These are the axes that all companies are working on” and considered that “there is no immediate step towards a hybrid, but we have that goal set.” However, he clarified that in order to make progress “many conditions must be met, both from a political perspective and in terms of infrastructure development.”
The energy matrix
When referring to the infrastructure, Modica pointed out that “many times people think about having charging stations, but the background is how that energy is generated,” for which he asked “Look at the energy matrix we have in Argentina and what participation clean generation has, because we are still using a lot of fossil fuels.”
“Conditions are right and product development worldwide is moving forward rapidly. What is missing is a catalyst “I want to speed up and put more speed into it,” he observed.
The comprehensive experience and the importance of customer service
The Honda Motor representative raised the issue service as “a third interesting component, beyond driving and monitoring,” referring to “connectivity to facilitate or solve a problem such as vehicle maintenance.” “The more intelligence, the less effort on when to go and what problem to solve. “That happens with spare parts,” he explained.
He added that “customer expectations are changing” and summarized: “On two wheels, the aim is to have a comprehensive experience. The separate product and service model has become obsolete in all industries. Seeking loyalty only through the product is a thing of the past; service is very important.”
“We have a very high demand for a spare parts supply system. For example, how to reach customers who are far from a dealership. We have to innovate to reach uncovered areas and how we are prepared to react to a failure,” said Modica.
Technology and road safety
Finally, he referred to the importance of the road safety to prevent accidents. “There are two main fronts: there is technology, and not only in traffic, but more comprehensively with regard to criminal activity. But we also have to work on the awareness side,” said Modica.
Along these lines, the commercial manager of the Honda Motor motorcycle division stated that “On two wheels we have an even bigger challenge, with many more motorcycle-related accidents” and said that there are agreements with schools and municipalities for training students, stating that “continuous training is important.”
Source: Ambito
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