This change seeks to capture the classic elegance of the brand, fusing it with a touch of modernity.
Sottano Winery launched its new image. It is a label redesign that celebrates the family legacy and honors the pioneering vision of its founder, Don Fioravante SottanoThis visual change seeks to capture the classic elegance of the brand, fusing it with a touch of modernity, all while preserving the essence that has defined the winery since its founding in 1890.
Don Fioravante, a true pioneer of viticulture in Mendoza, was one of the first to work the land of Mendoza, dedicating himself with great care to the cultivation of vines. His legacy, based on a passion for quality and meticulous attention to every detail in the winemaking process, remains the driving force that guides the winery today. In homage to him, the new image of Bodega Sottano incorporates his profile and signature in the wine lines. Family Reserve, Fioravante (ex Reserve) and Sottano Classic, creating a tangible link between the past and the present. In addition, the line Junior It has been completely renovated, adding a touch of mischief and disruption that distinguishes it.
“The renewal of our image is a sign of our commitment to honour tradition while looking to the future. We want our consumers to recognise Don Fioravante as a key figure in our way of making wines, and how we have adopted and continued his legacy over the years,” the winery highlights.
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In the redesign of the labels, each detail was specially treated to continue representing the classic style that the winery always had, and the result is a harmony between modern and elegant lines, with elements that evoke the rich history and tradition of Sottano Winery.
Source: Ambito
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