After her return from the Chess Olympics in Budapest, where she obtained a historic result with the women’s team, Candela Francisco challenged 18 Subway users in a new edition of the “Chess in Motion” tournament: Subway Challenge” that took place at the Las Heras Station on Line H.
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On this occasion, the participants were over 18 years old who were winners of a draw held on Emova’s Instagram and had the opportunity to face the champion that they It invited people to develop their ingenuity and power of analysis for more than two hours, also surprising the users who passed through the station.
At the beginning of the year, the company made an agreement with Candela to accompany her in international tournaments where she represented the country and various actions were developed to bring and make the universe of chess known to users, collaborators and children of collaborators.
“This is an unprecedented action for our community because this type of sports has never been brought closer to the Subway area before,” stated Mariana Giacumbo, Institutional Relations and Media Manager at Emova.
In May the company carried out the first edition of this Challenge, where Candela competed with fans between 10 and 21 years old, in the same station. To build the identity of this initiative, the logo and image of the campaign were designed together with the illustrator Josefina Jolly and the station was decorated with corporeal pieces, banners and an Instagrammable space for visitors to share their photo using the hashtag #DesafíoenelSubte .
“It is inspiring to witness how the participants concentrate and commit to the play. Also the number of people who passed by the station and stopped to look shows that it is a very original initiative that arouses the interest of adults and children,” he commented. Candela Francisco.
Source: Ambito
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