Café Martínez, Tostado Café Club and The Coffee Store are three options that have shown strong expansion in the sector in recent years. The numbers to take into account.
Franchises, in their different versions, experienced growth greater than expected in the sector last year. It is a business model in which more and more people are investing and this is reflected in the opening of new businesses. An area that is growing within this universe is coffee, specifically coffee shops.
According to the latest report prepared by the Argentine Association of Brands and Franchises (AAMF), In the country there are currently 44 franchising brands in different areas, with 14,400 active points of sale that generate more than 38,000 direct jobs.. The gastronomic sector, hand in hand with a sustained recovery in consumption after the pandemic, was also one of those that expanded the most in the world of franchises. And, within that universe, the different coffee shops expanded their presence with new locations.
“In the current context, not everything is bad. We see an interesting opportunity. Money laundering represents an attractive alternative to take advantage of, some with more risk, others more conservative and long-term. At the consultancy we are noticing a strong increase in interested parties who are analyzing franchising as an option,” explains Lucas Löbel, commercial coordinator of Centrofranchising.
One of the investment options is Café Martínez, a firm that thanks to the franchise system managed to expand with 223 branches in Argentina and Latam. Within this framework, the coffee chain, with more than 90 years of experience, seeks to open 24 branches in the country this year.
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As explained by the company, Café Martínez not only seeks to offer excellent coffee, but also to create cozy spaces where people can meet, work or simply enjoy a moment of tranquility. That is why the setting is one of the keys to its success.
Their business format is simple to operate. The estimated investment to open a franchise is US$162,571 and the recovery time is between 24 and 36 months.. Another key fact that Café Martínez highlights is that the brand accompanies its franchisees at all times through a consolidated and experienced team.
Another recognized brand that is on point is Tostado Café Club, a different alternative where the dishes are prepared on the day with fresh and natural products. The company bases its business model on a wide variety of products for all times of the day, combining the experience between a cafeteria and healthy fast food. Tostado closed last year opening franchises throughout the country and plans to open locations in the United States, Brazil, Uruguay and Argentina by 2024.
Its business concept is a “Fast Casual” experience, the approximate estimated investment is from US$300,000 (varies depending on the format) and the recovery time is between 34 and 40 months.
The Coffee Store is another option for investors who are interested in the coffee industry.. The company began operating in 1998 and in 2000 it established its first franchise. It currently has 45 stores in the country and 11 abroad, all under this format. Only during the last year it opened 11 franchised stores.
The total estimated investment to open a The Coffee Store is around $55 million pesos, according to the Argentine Franchise Guide. This type of venture requires an estimated 8 employees per location and the recovery of the investment is estimated at around 22 months.
The minimum size of the premises must be 140 meters and the preference is for it to be located in a high traffic area, preferably a corner. The company accompanies the franchisee in the start-up of the establishment and the necessary training of the staff.
Source: Ambito
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