The businesses behind the champions: the companies and ventures of Lionel Messi and the national team

The businesses behind the champions: the companies and ventures of Lionel Messi and the national team

They are not only champions on the court but also in business. There are several players from the World Champion team in Qatar 2022 who have companies linked to various areas. Their ventures range from real estate, to wines, energy drinks, clothing and even gastronomy. A review of the most notable

The captain of the team, Lionel Messi is a billing machine for his work on the field, but behind him too There is a large conglomerate of companies. Mim Hoteles is its hotel chain with six establishments distributed in tourist centers such as Mallorca, Ibiza, Andorra and Sitges, among others.

The man from Rosario is perhaps the player who exploits his image the most and best on a commercial level.. In this framework, Within its conglomerate of companies it has The Messi Store, a clothing and accessories store that carries its name as an undisputed brand.. This venture is directed by Maria Sol Messi, the sister of the captain of the national team and a figure of Inter Miami.

In this context He also has Play Time, a company that manages his image rights and personal brand, in addition to developing soccer academies and training centers.

The truth is that Messi, and his entourage, are constantly venturing into new businesses and exploring investment opportunities. In this framework, andThis year it launched 525 Rosario, a global content production company that seeks to become a benchmark in the entertainment industry.

525 Rosario, whose name refers to the number of his family’s house and his hometown in the province of Santa Fe, arises from the association with the production company that made two documentaries about the captain of the Argentine National Team. Messi’s World Cup: The Rise of a Legend, about the Albiceleste’s victory in Qatar, and Messi Meets America, about his arrival at Inter Miami, where he currently plays.

The capital of the soccer team is also He partnered with one of his best friends, Ángel Di María, to invest in a real estate project that will require an investment of US$7 million and will be completed by the end of 2025.

More specifically, Both soccer players joined as investors in Carrasco M, a premium condominium located in Guayaquil at 200, in the coveted north of Rosario, with panoramic views of the Paraná River.

As it was known, this development arose from the strategic alliance formed between the Mktarq Group, led by architect Manuel Ongaro and Adrián Esperón, which was joined by Lionel’s father, Jorge Messi, with his firm Limecu SRL. Besides, Marketing will be in charge of Di María Negocios Inmobiliarios, whose owner is Vanesa, the soccer player’s sister.

The soccer players, together with this development group, They also plan to install a 15-story tower, also in the city of Rosario, meters from Oroño Boulevard and the Paraná River.

Leandro Paredes is another of the stars of the national team who takes advantage of his fame in sports and his millions to invest in other businesses. This year pofficially presented “Mi victoria LP32″, it is a Malbec wine, developed in the province of Menoza, which has it as its protagonist.

The LP32 wine label refers to the number that accompanied him first in Boca Juniors and then in Rome and Juventus Turin.

“I started it as a hobby, but now I’m more interested. I came to see how everything is done, from the beginning until it reaches the bottle,” Paredes acknowledged during his time at the Barberis winery in Guaymallén. A bottle of this select product currently sells for around $100,000.

In the same line, In June 2022, Paredes and the same winery had launched LP5, a collectible Malbec winea limited edition and since then sold exclusively on the mivictoria.net portal that belongs to the player and prices around $79,000. According to the footballer, the medium-term projection is to continue growing with this venture and launch more varieties in the country and abroad.

With a very relaxed profile and also in the beverage sector, Rodrigo de Paul recently presented “Shhhh”, his brand of energy drinks, on social networks. Under the slogan “a serious energy drink. Energy that does good.” For now the product is not available on shelves, but its arrival is expected this summer. The Atlético de Madrid player is a well-known face in various advertisements, but at the moment he had not launched his own product and that is why this launch generates expectations in the beverage sector.

Meanwhile, Lautaro Martínez, forward of the national team and Inter Milan, leaned towards the gastronomic field. In mid-2022 he founded Coraje, together with his wife, Agustina Gandolfo, it is a restaurant located in Milan, Italy where they fuse Argentine and Italian cuisine.

More recently, Martínez and his wife presented their line of “Cittanina” wines, manufactured in the town of Las Compuertas, province of Mendoza. Both wines are 100% Malbec varietal and bear the names of Courage and Passion, two characteristics that represent the members of this couple.

At the moment these new products are only available on the Cittanina website, The box of six units of Courage is listed at $480,000 and the six units of Passion at $228,000.

Source: Ambito

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