Antonela Roccuzzothe wife of Lionel MessiIn addition to accompanying the world champion, she is also a businesswoman who is strong in the children’s clothing business and a influencer with wide popularity on social networks.
Messi’s wife has a strong entrepreneurial imprint that she brings from her origins. Her grandmother, Lele, opened a small pantry in the city of Rosario, province of Santa Fe, in 1982. Then, in the 90s, Antonela’s father, Jorge, expanded that business and He turned it into a supermarket and gave it a name: Único.
That supermarket was key, according to the neighbors, on holidays Antonela and her sisters collaborated with the family business. Messi’s current wife even came, on some occasions, to attend the supermarket checkout.
Later, the family supermarket expanded and opened 8 branches. According to what they say, Lio proposed to his father-in-law to invest in the sector and expand the business even more, but Jorge Roccuzzo refused, because he wanted to continue with the motto of “served by its own owners.”
As the years went by and faced with various economic crises that the country experienced, the Roccuzzos decided to sell most of their branches and were left with only the historic local located in Lavalle and 27 de Febreroright in the center of Rosario.
Enfans, Antonela Roccuzzo’s children’s clothing brand
In 2014 Antonela, together with her clothing designer cousin, Andrea Lo Menzoofficially launched the Enfans children’s clothing brand.
The truth is that this is a 100% family business because Paula, Antonela’s sister, and her mother Patricia Blanco are also part of the company. Then two more cousins also joined, Luis Reyet and Silvina Colombo.
At the moment, Enfans has an online store that reaches the entire country and has a presence in more than 30 stores distributed throughout Argentina. At the moment it does not have its own direct sales stores, but is available in multi-brand stores in different provinces.
A business that did not go well and Antonela’s influencer side
In 2017 it partnered with Sofia Balbiplayer’s wife Luis Suarezwith whom he launched the shoe company in Argentina Sarkany. The adventure did not go well and the company closed shortly after, unable to gain a foothold in the competitive footwear market.
If Antonela has learned anything in this time alongside Messi, it is to take advantage of the pull of her fame. The young woman exploits his more than 40 million followers on his Instagram accountto act as an influencer, participating in campaigns with several luxury brands, such as Gucci, Alo or Luis Vuittonas well as with signatures such as Adidas, Spotify, Pepsi and more.
In Spain, she is administrator of Roccbal 109 SLa company founded in 2016 and located on Avenida Diagonal in Barcelona, one of the most elite in the city. The company, dedicated to “Retail marketing of all types of footwear and leather goods and the promotion and construction of all types of buildings”, billed in 2019, the last balance of which there is evidence, 75,000 euros, a figure well below the almost 400,000 that it declared in 2018, its record year in terms of profits.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
