It presented an innovative sports digital marketing campaign that is marking a before and after in the way of connecting with global audiences.
DirecTV, in collaboration with aHGency, presented “The art of the game”, an exhibition that combines human creativity, artificial intelligence and social listening to consolidate a unique and innovative digital marketing strategy to cover the Eurocup, the Copa América, the Copa Libertadores de América, the Copa Sudamericana and the superclásicos.
Using advanced artificial intelligence, the distinctive traits of the most prominent players were captured and combined with the historical artistic movements of each region. In this way, each footballer was reimagined as a masterpiece in the style of iconic painters from their country.
Player-based artwork garnered 35% more engagement and accounted for 47% of total organic social media post reach during both tournaments. This success not only boosted DirecTV’s visibility among soccer fans, but also captured the attention of new audiences, attracting those who felt most connected to the cultural and artistic aspect of the sport.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
