He Hit CEO Uri Iskin He referred to the return of presence and the importance of meeting spaces. coworking, during his presentation in the second panel of Scope Debateabout Real Estate.
In the event moderated by Ámbito’s politics editor, Ariel Basile, Iskin began by pointing out Hit as a corporate Real Estate company that develops “Five-star all-inclusive flexible space solutions”, with 50,000 square meters between Argentina, Chile and Peru.
“We have been helping large companies to have attractive work spaces where workers can enjoy that experience and transforming the office real estate sector by combining it with the experience of hospitality and retail, constantly adding new experiences,” he said.
New projects for the future
Regarding the initiatives the company is thinking about in the short term, Iskin listed: “We are growing 10,000 square meters and by the first half of 2025 we will be opening new offices: one in Straws, on Andrés Arguibel street with a building of almost 5,000 meters that we lease to the Santander bank; and another where we are going to once again redefine what an incredible office experience is, known as Gigena Walk, in Libertador and Dorrego, in front of the Hippodrome, with a space of almost 6,000 meters offering innovative experiences with a very high level of services and quality for the main companies in the country.”
Regarding the all-inclusive concept that the company offers, he explained: “We aim to incorporate layers of service on these hard square meters of offices and change that experience. Sometimes you imagine an open work space with WiFi, but we offer a premium service, where the equipment is different and so is the stay. “It’s like a five-star hotel.”
A good time to invest
Asked if it is a good time to invest in the country, Iskin clarified that “we have been growing this business for 10 years and always maintaining a very optimistic outlook on the coming years of Argentina.”
“We are seeing that The credit market is reopening in Argentina and that will also facilitate a mixed financing and leverage structure which is going to be positive for the sector,” he observed.
At the same time, the Hit representative stated: “We are also in a moment where Construction costs have increased greatly. In our part of the business, what it means to dress those square meters has an impact and we are at almost $1,000 per meter, when before we were 50% less.”
However, he stated that “Between these two trends, it continues to validate us to continue investing and betting in the country.”
Remote work and presence
Iskin stated that “on a global level, remote work helps and works with its nuances and limitations,” but countered that “The value of being together in a physical space is really much more transformative and today we find the general leadership of companies wanting to share a space again on a daily basis because they see a change in productivity.”
“We see that The modality from Monday to Friday from 9 a.m. to 6 p.m. ceased to exist and it’s not like we’re going back to that format. We see that the use of different forms of the office or offices will continue to be maintained depending on each team and company,” he interpreted.
For Hit’s CEO, this decision “It works well to avoid large investment outlays in an economy that is still reactivating for many companies” and highlighted: “We come to offer you the possibility that they are paying for the space they need at the time they need and the size they need.”
The challenges of corporate real estate
Finally, regarding the challenges of corporate Real Estate, Iskin considered that the search is to “gain depth” and postulated: “The new thing is going to be wellness. That there is a doctor in the office, a gym proposal. “That any need is contemplated in this type of spaces.”
“The future of work is going to be more distributed across the country than it is today. Here it happened with Microcentro, which used to be the only place and no longer. So, we must continue to find value propositions and high quality in any geographic area,” he highlighted.
Source: Ambito
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