The visionary behind the largest Chinese sports emporium that challenges Nike and Adidas on their own turf.
In 1994, Ding Shizhonga young entrepreneur from Jinjiang, Fujian, started a project with the dream of transforming the footwear industry. What started as a small family business soon became China’s largest sports colossus. This visionary propelled his brand towards global leadership in a market dominated by international giants.
Today, its legacy includes a network of recognized brands, strategic acquisitions and a notable impact on the country’s economy. Their story demonstrates that with perseverance and boldness, even the biggest challenges can become opportunities for growth.
How Ding Shizhong made his fortune
In the beginning, Ding Shizhong transformed his family’s difficulties into an opportunity. The shoes his father made in Jinjiang were the starting point. The young businessman sold them to retailers, but soon recognized the need to control each stage of the value chain. So, In 1994 he founded Anta Sports Products Limitedwith the vision of revolutionizing sports fashion.
The road was not easy. In 2009, after an inventory crisis, the organization changed its model from wholesale to retailintegrating design, production and distribution. This innovative approach made a difference compared to competitors like Li Ning, who relied on third-party manufacturers. Besides, the acquisition of FILA China in 2009 It significantly expanded its portfolio, transforming it into a premium brand and surpassing Anta itself in profits.
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In 2019, He led a consortium that bought Amer Sports for USD 5.2 billion. This addition added iconic brands such as Wilson, Arc’teryx and Salomon, allowing a broader spectrum of consumers to be covered. With alliances such as sponsorship from the Chinese Olympic Committee and figures such as Klay Thompson, the project consolidated its position in the global market. Brand diversification and a focus on quality and innovation were key to Ding Shizhong’s success.
What is Ding Shizhong’s net worth in 2024
As of December 2024, the president of Anta Sports has a net worth of USD 6.7 billionranking 462nd in the global ranking of billionaires according to Forbes. His career led him to be part of the 100 richest people in China, ranking 48th this year.
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The organization he leads is valued at more than USD 47 billion and generates significant revenue not only with its flagship brand, but also thanks to acquisitions such as FILA and Amer Sports. Ding has not only accumulated personal wealth, but has also contributed to economic and social growth through philanthropic donations, such as his $1.2 billion contribution to the Hemin Foundation.
His story is a clear example of How strategic leadership and business vision can transcend borders.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
