This is Cecotec, a firm specialized in small appliances. It offers everything from kitchen robots to hair straighteners and vacuum cleaners.
The renowned Spanish brand of small appliances, Cecotecrecently landed in the Argentine market. This arrival was achieved through a strategic alliance with Latamlyan Argentine company based in Córdoba that is dedicated to the import and distribution of technological solutions.
More specifically, the arrival of Cecotec to the Argentine market seeks to satisfy a growing demand for mid-range appliances. Originally from Valencia, Spain, this brand is synonymous with low prices and quality, it even imitates models from other large brands, but at affordable values.
Locally, the company offers a wide variety of home products. Some of the devices highlighted in this landing include kitchen robots, robot vacuum cleaners, coffee makers and air fryers. These devices aim to cover specific domestic needs through automated and technological solutions.
The truth is that Cecotec products are now available in its official online store, which offers shipping nationwide for prices starting at $80,000. They can also be purchased through platforms such as Mercado Libre and retail chains such as Frávega and Super Mami, from the province of Córdoba.
In this framework, Latamly Group reported that it plans to expand the portfolio of available products, including a line aimed at personal care and new models of upright vacuum cleaners. This development is part of a strategy to position Cecotec in the local appliance market and that is why it is proposed that in 2025 the brand will reach more retail chains at competitive prices.
The small appliance segment still has a lot to grow in Argentina. With the opening of imports and the flexibility for purchases abroad, companies are looking for alternatives to attract customers with differential offers. The arrival of new players in the business may be a constant over the next year that would help users get more convenient prices.
Another example of a new brand that can be found in the local small appliance market is Peugeot, which today offers everything from electric toasters and kettles, to blenders and vacuum cleaners, on its website, retail stores and platforms. Competition is the order of the day.
Source: Ambito
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