Consumers and dealerships postpone the registration of 0km to wait for the change of year and release the model with the following year.
Added to this is that there are a series of particularities that have to do with the strategy of each brand and availability of cars due to the vacation licenses that are given, both in Argentine factories and in Brazil, the country that supplies 85% of imported cars.
In these months, in addition, the flow of imports that each automaker has is important, after the import stocks that existed until December 2023.
Although a year has passed since the economic opening, not all automotive companies initially decided to order more vehicles and the time from making the decision until the unit arrives at the dealership can be five months. The one that moved faster has more products to offer and gain market share.
In these first days, some surprises are perceived in the market. For a long time, toyota It is the leading brand in domestic sales, as Volkswagen was years ago until the Japanese company moved it to second place.
So far in January we are seeing a very close fight for first place of the month. Until yesterday, Toyota led the patents with 7,962 units against 7,853 of Volkswagen (109 vehicles between them), but the German company has been reducing the difference day by day. At the beginning of the week, Toyota was up 356.
On Tuesday – to take a random day as an example – Volkswagen patented 619 units and Toyota only 382. There are seven business days left until the end of the month and the German dealership network believes that, if this trend continues, they will be above the Japanese automaker..
It is difficult to ensure this forecast because it will also depend on what they do from the Zárate offices – Toyota’s headquarters – in the coming days.
After consulting some sources in the sector, there are indications that explain why Volkswagen could end up at the top at the beginning of 2025.
On the German side, some factors stand out. The most important is the financing plan that the automaker launched in December with a 0% rate.
It was so attractive that the dealer network collapsed due to strong demand. Thousands of operations were carried out and the overflow was such that after three days they had to cancel it.
These additional operations are driving the volume of patents for the month. Added to this is the aggressive pricing policy that the brand is having regarding the Amarok model and its availability of units.
It is no small fact that the German pickup is above the Toyota Hilux so far in January. This is something that has not happened since 2021 when, due to a specific event, she beat the Japanese.
It also plays in its favor that Volkswagen did not have special commercial conditions in December and passed all patenting conditions in January.
The other important factor is the import. The German brand is the one that grew the most in purchases abroad and, in the last months of the year, an increase in the supply of imported ones was seen, with the Polo – the best-selling model in South America – leading the way. The Nivus model is also reinforcing patents because the stock of the old line is being depleted online at a very good price.
On the Toyota side, what is said online is that both the Zárate and Brazil plants were on vacation and there is no normal supply of vehicles.
Although there are stocks of the Hilux produced in Argentina, the same does not happen with the supply of imported ones. That is why there are still delivery delays on some models.
The expectation is focused on the evolution of the coming days to see if Volkswagen finishes first.
Source: Ambito

I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.