The millionaire presented the new main advertising in the 4-1 win against Vélez. “We are referents at the world sports marketing level and the most convening club in the world,” said Jorge Brito.
The details of the agreement that made Betano in Main Sponsor de River
He River Plate Athletic Club announced on Monday a Strategic Sponsorship Agreement with Kaizen Gamingone of the most important playground companies in the world and owner of Betanoits premium brand of sports bets and online games. The company will become the main equipment sponsor and will occupy the chest space on the official shirt from the current season.
This alliance represents A key step for both parties: on the one hand, River Plate reinforces its international positioningdiversify its sources of income and consolidate its presence among the most relevant sports brands globally. On the other hand, Betano It strengthens its foray into the Argentine market, where it landed just a year ago and is already one of the main online betting platforms in the country.
An agreement with international scope
With operations in 19 countries and strong presence in international sporting events – like its participation in the Conmebol Copa América 2024 and the sponsorship of Betano Tournament of the Professional Soccer League-, Kaizen Gaming chose River as a key partner for expand its impact on the region. The company stressed that this union goes beyond marketing: it will also seek to promote values such as the responsible game and generate Positive social impact on local communities.
The club president, Jorge Britocelebrated the agreement and said: “It is a very important step to join forces with a leading company like Kaizen Gaming. His deployment in sports marketing and his global presence are aligned with our internationalization strategy. River Plate is a reference of world football, with one of the largest fans and a stadium that has more than 85 consecutive games with exhausted tickets. We welcome our community.
For its part, Stefano di CarloGeneral secretary of River, stressed that this contract is part of a long -term project that seeks to consolidate the institution as A global level sports brandbacked by your institutional solidity And more than 120 years of sports and sports success.
A new chapter for the club and its shirt
Betano’s sponsorship will replace the previous front sponsor, and marks a new stage for the River shirt, one of the most iconic world football. Although official figures of the agreement were not announced, market sources estimate that the contract could be located between the Higher Argentine footballconsidering the international projection of the club and the commercial value of its brand.
From Kaizen Gaming, Julio IglesiasCommercial director, stressed the importance of the agreement: “River Plate is a historical institution, with a passionate fans and values that we share. As our conversations advanced, the tune between both parties became evident. It is an honor to accompany the club in this new chapter.”
With this agreement, River not only reinforces its image worldwide, but also adds to its shirt a brand with strong international support, in an industry that continues to grow throughout the world. The alliance with Betano is, without a doubt, A strategic play in an increasingly competitive marketboth on and off the court.
Source: Ambito
I am Pierce Boyd, a driven and ambitious professional working in the news industry. I have been writing for 24 Hours Worlds for over five years, specializing in sports section coverage. During my tenure at the publication, I have built an impressive portfolio of articles that has earned me a reputation as an experienced journalist and content creator.
