Between Wednesday and last Saturday, the Motorbike Show was held at La Rural, which brought together more than 200 brands in the sector, with launches of new products and announcements for the local market.
On the opening day, Sergio Massa unveiled a measure expected by the sector: the five-year extension of the motorcycle parts regime and new benefits to increase local integration and encourage exports.
“We have the obligation to give them certainty. That certainty they need for the next 5 years is already underway for the 2023-2028 period, obviously with a condition that is central to us, which is to gradually add labor, gradually add content and local pieces”, said the Minister of Economy.
The new scheme for five years aims for the sector to generate new investments of more than US$100 million, savings of US$80 million per year in imports and 800 new jobs.
Organized by the Chamber of Motorcycle Manufacturers (CAFAM) and Messe Frankfurt Argentina, the motorcycle expo was held at a time of a boom in a market that expanded in the midst of the pandemic. For example, in the last two years the sales of new motorcycles exceeded the registrations of 0KM cars, when historically the volume was inverse.
It is also based on investments for the national industry: two multinationals such as Honda and Volkswagen (for its Ducati brand) continue with local developments, and also the national groups La Emilia (its flagship brand is Motomel) and Iraola (Corven, among others) have in important disbursement plans for local production.
Among the novelties, Honda, the world’s leading motorcycle producer, launched the new nationally produced CB300F Twister during the event, which will begin to be sold in June at a price of $1,789,000. Successor to the CB250F Twister, it has a 293.5 cc engine, dual channel ABS brakes and traction control.
At the stand, the current range, classic and competition models were also exhibited.
Meanwhile, Ducati made the official announcement of the second national production model that will begin to be assembled at its Córdoba Industrial Center. This is the Multistrada V2, equipped with the 937 cc and 113 hp Testastretta engine, which also comes in an S version, with additional equipment. It also launched the V4 model, which is characterized by its 1,158 cc Granturismo engine with 170 hp.
The Emilia Group, whose flagship brand is Motomel, renewed its corporate image and entered the electric segment with the Strato-e scooter. It also released models in other categories. Benelli was present at the Moto Show with the news provided by the 251S, Leoncino 500 Trail, Leoncino 800 Trail, TRX 702, TRK 702X.
Suzuki unveiled models of the lineup of low, medium and high range. Among them: Among them: GSX R 1000R, DR 650 and GSX 125R. Although the main premiere of La Emilia was the debut of its new brand Teknial, oriented towards sustainable mobility, and it takes its first steps with the launch of three electric bicycles and three electric scooters.
Among the Grupo Iraola brands, Kawasaki launched several models, such as the KLX 300, KLX 300R, the 2023 editions of the vast majority of the models in the current line up, as well as the new motocross line.
Kymco, for its part, presented the DTX 350 and Agility 300 scooters; Corven, three prototype electric models: Mode S1, S2 and Mode S3. Mondial exhibited its complete portfolio where the return to the market of the Monkey 50cc and the LD 110 stands out, and Triumph brought its entire line-up revitalized from the alliance with Grupo Iraola.
Likewise, CFMoto made a worldwide launch: the 700MT, together with nine more models that will be launched soon. And Zanella launched prototypes of electric motorcycles, and more than 15 “concepts” in the Street Sport and Adventure segment. In addition, it exhibited the special edition “World Champions”.
I’m a recent graduate of the University of Missouri with a degree in journalism. I started working as a news reporter for 24 Hours World about two years ago, and I’ve been writing articles ever since. My main focus is automotive news, but I’ve also written about politics, lifestyle, and entertainment.