Electric cars: Nissan changes its business strategy

Electric cars: Nissan changes its business strategy

The Japanese manufacturer plans to launch 30 new models until 2026, 16 of them electric. Seeks to lower costs in the manufacturing of electric cars.

The Japanese vehicle manufacturer nissan announced that it plans to launch 30 new models until fiscal 2026, of which 16 will be electricas part of its new medium-term growth strategy, naming The Arc to your new business plan.

“Need radical changes to achieve a sustainable company,” said the firm’s executive director, Makoto Uchida, during the presentation of the new strategy, whose medium-term objective is to increase annual sales by one million units for its fiscal year 2026 and increase by 6% operating profit by then.

Uchida acknowledged that the goals are conservative and pointed to the uncertainty surrounding the market and the decline in the price of electric vehicles at a faster rate than expected. In this context, by the end of fiscal year 2026 Nissan expects that the mix of electric models is 20%, another 20% will correspond to plug-in hybrid models and the remaining 60% will be internal combustion models.

“If we look at the global market (for electric vehicles), it is true that it is slowing down, something we have seen in recent years. But in 2023, sales in this segment increased by 35%. It is not stopping, it is entering a standardization chain”, so Nissan will opt for a “flexible” approach, said the head of the product planning division, Iván Espinosa.

Meanwhile, by 2030, the company plans to launch a total of 34 electrified models, including hybrids and e-POWER models, which do not need a charging station to recharge energy.

To materialize the plan, Nissan “will capitalize” on its associations, said Uchida, explaining that more than a dozen of the new models will be developed in the medium term jointly with Ampere, the electric vehicle brand of the French Renault; its own partner from The Alliance and the also Japanese Mitsubishi Motors.

A key point within the business plan is that the Japanese multinational plans to reduce the cost of new generation electric vehicles by 30% compared to the current Ariya model and achieve cost parity between electric and combustion models for the fiscal year 2030.

Source: Ambito

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