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Tuesday, March 28, 2023

Like message in a bottle on the side of Dr. Oetkers fights for survival

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The hype surrounding grocery delivery services has died down. Many concepts just burn money. But one start-up could emerge victorious from the battle: message in a bottle.

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The 800 square meter industrial hall at the port of Münster has seen better days. The blue paint is flaking off the corrugated iron, and a cold wind is whistling through the cracks. But for Dieter Büchl, there is still a magic about the place. The 48-year-old entrepreneur is a go-getter, you can tell by the handshake. Even today, he has the stature of someone who can easily carry two crates of drinks to the top floor. Although he hasn’t had to do that for a long time.

Source: Stern

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