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Tuesday, March 28, 2023

Retail: Buyers are turning to cheaper fruit and vegetables again

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Shopping has become significantly more expensive. Buyers are therefore also more price-conscious when it comes to fruit and vegetables. From an industry perspective, however, the prospects for consumers are not bad.

According to trade information, customers also pay more attention to the money when it comes to fruit and vegetables. According to the German Fruit Trade Association, consumers are currently more cautious, especially when it comes to higher quality and therefore more expensive products. “The year before last, different types of berries were the absolute bestseller,” said Managing Director Andreas Brügger of the German Press Agency. “In the meantime, customers are walking past it. The trend is going back to the basic range.”

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The association hopes that the price development for fruit and vegetables will remain moderate in the coming months despite the overall high inflation. “Fortunately, the supply on the world market is relatively high at the moment because it can be cultivated,” explained Brügger. “Nature continues to grow, despite Corona and despite problems in the supply chain. The market supply was therefore good.”

Practically from one crisis to the next

The industry will meet this Wednesday at the Fruit Logistica trade fair in Berlin. According to the association, the companies are struggling with the effects of the Ukraine war and in particular the lack of staff. “We practically went from one crisis to the next,” emphasized the managing director. Transport and energy costs have gone up significantly. “It goes down to the producer” and affects all parts of the supply chain, said Brügger. Added to this is the lack of personnel, from truck drivers to seasonal workers.

The supply chain law that has been in force in Germany since this year makes the situation in the fruit industry even more difficult. “It involves an enormous amount of effort,” criticized Brügger. The law obliges large companies to respect human rights in their supply chains. The retail trade in particular will therefore protect itself “until it is no longer possible,” said Brügger. “The costs for this are passed down to the producer. For the smallholders from overseas, this means another financial burden.”

At the Fruit Logistica, the industry will also exchange views on these topics up to and including Friday. The fair had been paused for a year during the corona pandemic. Last year it started again with a specialist audience a few months late. According to the organizers, more than 2600 exhibitors from almost 100 countries have registered for this year. Around 40,000 trade visitors came last year. When asked, the organizers of Fruit Logistica initially did not want to comment on the expectations for this year.

Fruit Logistica home page

Source: Stern

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