Do job advertisements have to be worded differently in order to appeal to more female applicants? A survey of professionals shows that too much gender talk is not well received either – and men are more sensitive than women.
When it comes to gender-appropriate language, the debate quickly boils emotionally. However, employers have a very sober reason to deal with it: in times of a shortage of skilled workers, they have to address female and male applicants alike – and formulate their job advertisements accordingly. But be careful: too much gender equality in job advertisements can scare off the lords of creation, as a current study shows.
Source: Stern
