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Quarterly figures: Further decline in sales for Apple – but iPhone increases

Quarterly figures: Further decline in sales for Apple – but iPhone increases

The US company Apple has announced its latest sales figures.

Apple has ended the second consecutive quarter with a decline in sales. The main trigger was a decline in sales of Mac computers and iPad tablets, while iPhone sales grew.

Overall, sales in the second business quarter fell by three percent to 94.8 billion US dollars (86 billion euros) by the end of March, as Apple announced after the market closed on Thursday. The bottom line was a profit of 24.15 billion dollars, after around 25 billion dollars in the previous year.

The iPhone business grew 1.5 percent to $51.33 billion. In the Christmas quarter, sales of the more expensive and lucrative iPhone 14 Pro were slowed down by corona lockdowns in Chinese factories. As a result, there was a pent-up demand in the past quarter. Industry-wide smartphone sales had meanwhile fallen.

Sales of Mac computers fell by a good 31 percent to $7.17 billion. Computer sales had recently shrunk significantly after the boom at the beginning of the corona pandemic. According to calculations by the market research company IDC, PC sales fell by 29 percent across the industry in the past quarter. Apple was particularly hard hit with a drop of a good 40 percent to 4.1 million. iPad sales also fell significantly, while the services business hit a record $20.9 billion.

Apple shares rose 0.7 percent in after-hours trading. Group sales in the past quarter exceeded analysts’ expectations.

Source: Stern

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