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New cars: Car discounts are increasing – but so are the list prices

New cars: Car discounts are increasing – but so are the list prices

New car buyers currently have to adapt to contradictory strategies on the part of most manufacturers: on the one hand, they give more discounts, but on the other hand they increase the underlying list prices. That is the result of the regular market study by the Duisburg Center Automotive Research for the month of May.

New car buyers currently have to adapt to contradictory strategies on the part of most manufacturers: on the one hand, they give more discounts, but on the other hand they increase the underlying list prices. That is the result of the regular market study by the Duisburg Center Automotive Research for the month of May.

With shorter delivery times, the price advantage granted on Internet platforms increases for new cars. The 30 most sought-after combustion engines are offered at an average discount of 17.2 percent, an increase of almost one point since the previous month. Battery vehicles are available with an average discount of 20.5 percent. At the same time, however, the list prices, which provide the basis for the final price, rose.

“The manufacturers brake and accelerate at the same time,” says study leader Ferdinand Dudenhöffer. The only exception so far is the US electrical manufacturer Tesla, which wants to bring its global overproduction of an estimated 300,000 cars onto the market with significant price reductions. Dudenhöffer expects increasing price pressure on electric cars from Chinese manufacturers, who are increasingly pushing into the European market. At the same time, the classic volume manufacturers such as Ford, Opel, VW and Renault increased the range of combustion engines.

Source: Stern

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