$170 billion: Discount campaigns drove up Amazon sales

0 billion: Discount campaigns drove up Amazon sales


Image: (APA/HANS KLAUS TECHT)

“This was a record Christmas shopping season and rounded off a robust 2023,” said company boss Andy Jassy.

On the occasion of the “Black Friday” and “Cyber ​​Monday” discount campaigns, customers ordered more than a billion items from the online retailer, more than ever before. As a result, group sales rose by 14 percent to $170 billion. Analysts had only expected an increase of around eleven percent.

Amazon shares rose five percent in after-hours trading.

At the same time, the important cloud division AWS benefited from the numerous offers related to artificial intelligence (AI). According to further information, AWS revenues rose by 13 percent to $24.2 billion. But this was only within the scope of expectations. The cloud divisions of Microsoft and Google parent Alphabet, on the other hand, exceeded analyst forecasts thanks to the AI ​​boom.

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