Bitpanda: The crypto company behind the advertising of FC-Bayern

Bitpanda: The crypto company behind the advertising of FC-Bayern

Bitpanda
The crypto company behind FC Bavaria advertising






The Bitpanda advertising posters jump on everywhere. Who is behind the company and why does it get into the election campaign now?

The players seem impressed in the FC Bayern cabin. They bend over a cell phone and talk about the many and above all safe investment options at Bitpanda. “Then they are like FC Bayern among the crypto brokers,” says Thomas Müller and sometimes seems more and less convinced. A how he could run at half -time of a Bundesliga game.

The crypto broker Bitpanda is everywhere. The company’s posters, often with well -known sports star such as Alexander Zverev, Dominic Thiem or the Bavarian players, hang all over Germany. “We said when football in Germany, then only with Bayern and no other club,” says Eric Demuth, founder and CEO of Bitpanda, in an interview with the star. He thus sums up the self -image of his company. “We want to establish ourselves even more than a premium brand. And you always have to associate yourself with the best.” His promise: – approved by the players of FC Bayern. But who is the company behind the advertising?

Simply invest in cryptocurrencies

“Our idea was originally a very simple web shop: you go in, choose your means of payment, buy Bitcoin and you’re done,” says Demuth in a video call. “From a piece by piece, the comprehensive platform that it is today became.” In principle, users can invest in cryptocurrencies via the app, but now also in stocks and ETFs. Bitcoin is a digital currency that is not controlled centrally. The “tokens” that are generated by computers is a medium of exchange. Bitpanda itself earns money about fees that are due when buying and selling cryptocurrencies. According to Demuth, the goal is to keep everything as easy as possible: “If someone has our app in their hands for the first time, they should get along with it. It should be as intuitive as possible so that you do not need any operating instructions for it.”

Crypto hype

How Donald Trump heats up the Bitcoin rally-currency at record high

Bitpanda was founded in Vienna in 2014. . Bitpanda grew quickly, as early as 2021.

Today Bitpanda has its own information around six million users. It was only at the beginning of the year that the company received the so-called Micar license, which allowed Bitpanda to work across the EU. In general, Bitpanda emphasizes that there are several licenses from the authorities, also to differentiate themselves from the rest of the cryptom market, which is still considered unsafe.

A portrait photo of Bitpanda CEO Eric Demuth

Bitpanda experienced in 2022. When the cryptom market crashed, he fell. Demuth and his colleagues released around 270 employees – but that was necessary, says Demuth today, who describes the crisis year and the subsequent as his “greatest success”. “There we had to make hard decisions and re -establish the company in the long term. In the previous year we made the mistake of hiring far too many people too quickly. If everything goes well, every manager can be and spend money that has the right learning If things run very differently than planned. The following year, Bitpanda almost made again. The figures for 2024 are not yet public, but according to Demuth are again significantly higher.

Bitpanda makes marketing with the sports industry

One reason for this should also be aggressive marketing. Bitpanda has focused strongly on the sports industry. In addition to FC Bayern, the US football league NFL and AC Milan are also partners of the cryptobroker. Demuth and his company can be cost: the marketing budget is therefore a “decent double -digit million amount”.

Bitpanda recently caused a stir because it intervened in the German election campaign. . The Greens and the AfD went away empty -handed. “Without democratic framework, there would be no Bitpanda nor the possibilities that I had as a founder,” said Demuth in mid -January. The “LobbyControl” association, on the other hand, does not consider it credible that “”. Previously, Bitpanda was not active in Germany, but had a few days after the donation to have talks with politicians to “discuss regulatory framework for cryptocurrencies and digital assets”.

How long does the crypto boom go?

In any case, Bitpanda is a winner in the current crypto boom, and Demuth expects that it stays like this: “I don’t see any blockers, no uncertainty. It has never existed. But very well. One reason for this is that in the future nobody will be around crypto, even the banks and classic ETF investors.

Donald Trump Coin

Cryptocurrency

Billions for fun currency: huge rush to Donald Trump’s crypto coin

Focusing on these market shares in Europe is also Bitpanda’s strategy for the current year. “On the one hand, to further expand our position as a leading European crypto broker and at the same time drive our international B2B business forward. Because more and more large banks, financial service providers, but also brokers and other fintechs are currently very interested in integrating crypto into their portfolio. The classic Financial market faces a great development – and we want to play a key role in that, “says Demuth. B2B describes business relationships between two companies.

However, it is controversial whether the cryptom market is really growing so much. Economists like that that the bladder could burst again. That should also meet Bitpanda – but FC Bayern will not be master every year.

Source: Stern

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts