A case for the court
Birkenstock, McDonald’S, Milka and Co: The crazy trademark disputes
Brands like Birkenstock try to protect themselves from unpleasant competition by all means. This sometimes leads to absurd quarrels – which often end in court.
If a company has a strong, successful brand, the competition attacks are almost certain. An attempt is made from all sides to damage them or benefit from it. It is almost vital for the brand itself to ward off such attacks.
Birkenstock, McDonald’S, Haribo: The crazy trademark disputes
Birkenstock against alleged imitators
© Birkenstock Group / PR
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It is often also small brands that want to attack and challenge groups. And such a dispute almost always ends in court.
Colors, stripes, bears are cases for the court
Sometimes the processes are about shoe design, but also about the color purple as with Milka vs. Tony’s chocolonely. Sometimes it is about a few stripes like Nike vs. Adidas and sometimes like with Haribo vs. Lindt about bears that are only very distant.
Leaf through the crazy trademark dispute at the top.
Source: Stern
