Upward trend
Germans drink more sustainable coffee
Coffee consumption in Germany has now reached the pre-corona level. One variety is particularly in demand.
In Germany, an average of around 163 liters of coffee per capita was drunk last year. This corresponds to the level before the start of Corona pandemic, the German coffee association said. In the years 2021 and 2022, consumption had reached a maximum of 169 liters of coffee per capita. In 2024, the demand has now increased with entire beans, soluble coffee and sustainably certified products.
“While the classic soluble coffee grew by around two percent, a highly demanded segment has established itself in recent years: the so -called mixtures,” said the managing director of the German Coffee Association, Holger Preibisch. “These are individual portions with soluble coffee, partly already pre -portioned with sugar and milk powder.” These products had achieved a sales increase of around six percent last year and doubled in the past ten years.
Upward trend for sustainable products
A clear growth can also be seen in sustainably certified products. These include the association coffee with organic seals and certifications from Fairtrade or Rainforest Alliance-there was an increase of 8.6 percent. “Around every fifth coffee pack is now wearing a sustainability seal,” says Preibisch.
The out-of-home market also continues to grow slightly. To take away, at work and in the catering trade, around one percent more coffee was drunk than in 2024.
Price increase for coffee is expected
The coffee enjoyment in the wallet could be noticeable: the coffee dealer Tchibo has recently increased its prizes. From mid -February, customers have to pay more between 50 cents and 1 euro per pound, depending on the variety, as the company in Hamburg announced.
Agricultural market experts had already predicted coffee prices for 2025 at the end of 2024. For example, Carlos Mera from Rabobank in London said that a increase in large packs in the lower price range could be expected with an increase of at least 30 percent.
Like many industries, coffee producers have to deal with the consequences of climate change. For example, the harvest in the most important producer country of Brazil was very bad.
dpa
Source: Stern
