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Wednesday, March 22, 2023

Oscars 2023: after a long time there was an increase in the audience

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The trend of recent years indicated a decline in terms of rating year after year, this time the trend was reversed.

For many years, the television audience of the Oscar awards is less and less, 2023 seems to have broken with that trend. According to the portals Entertainment Weekly and Varietythe ceremony that took place at the Kodak Theater on Sunday night not only managed to overcome its figures, but also became the most watched since the pandemic.

According to the Nielsen agency report, the gala presented by Jimmy Kimmel it reached 18.7 million viewers, two million more than last year. Likewise, this represents a more than considerable increase compared to the Oscars 2021, the least viewed in history with just 9.8 million.

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In this way, the Academy Awards beat the season finale of The Last of Us (8.2 million viewers) in what was presented as a more than interesting duel. Likewise, their figures exceeded those of the gala of the Grammy Awards 2023 (12.5 million) and that of the last edition of the Emmy Awards (5 million).

Another equally or more important metric, the impact on social networks, also reached a peak, with 27.4 million reactions on Twitter, Facebook, YouTube and Instagram. The 2022 gala, by comparison, reached 22 million.

Surely, the presence at the gala of artists how Rihanna and Lady Gaga must have been important, as well as the presence among the nominees of two blockbusters such as Avatar: The Path of Water and Top Gun: Maverick. And we must not leave aside the curiosity to know that he would say about the slap of Will Smith to Chris Rock in 2022.

Source: Ambito

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