Friends of the Modern Museum is a non-profit association dedicated to accompanying and promoting this emblematic public space of the Buenos aires city. This Tuesday, September 26, they organized a successful dinner to raise funds for the Museum, and also paid a well-deserved tribute to the plastic artist Nicolás García Uriburu within the framework of the “Green Manifesto” exhibition that is currently on display at the Museum of Modern Art of Buenos Aires.
The authorities of the Museum, artists, celebrities and characters related to the art and the cultureand the funds raised will be allocated to a scholarship program for artists and professionals for the Casa Heredia Artist Residencythe first with these characteristics dependent on a public museum of Argentina.
The setting of the event was carried out by the Marisa Tenguerian Study which decorates the ground floor of the museum, inspired by the artist’s imagination, and features works by female sculptors Valeria Vilar and Marcela Cabutti displayed on the tables and in the living rooms of Floralis. Attendees immersed themselves in an immersive digital experience that fuses art and technology, based on the work of Nicolás García Uriburu and made by Uxart.
At the entrance, the Argentine natural sites that inspired the artist were projected with augmented reality. A video of the García Uriburu Foundationwith voice-over Blanca Isabela Alvarez de Toledothen wife of the artist, counting and showing the coloring of Venice. As well as an emotional audio testimony and photographs by the emeritus photographer Aldo Sessa, friend and neighbor of the artist’s workshop, with a presentation of portraits of the artist. The auditorium was also the space chosen to immerse yourself in a guided tour through the inspiration of Garcia Uriburu in it Environment using virtual reality headsets.
The guests under the slogan Nature exuberant were received at the museum by the Friends of the Modern with a special drink with coloring Uriburudesigned by the bartender of the Navarro Correas Winery.
About the Association
The Friends of the Modern Association It works as a link between the public and the private. From the administrative point of view, numerous tasks are carried out Friends Association for the Modern Museum. Among them: Opening of bank accounts, status monitoring of patronage projects, signing and monitoring of agreements, bank payments, card payments, account reconciliation, Fixed Fund accountability control, donation entry control, and more.
“We are a commission made up of a team of professionals with a clear voluntary vocation and with objectives marked by excellence and accessibility in the broadest sense of the word. “That is the key to our successful management,” he said. Ines EtchebarnePresident of the Friends of the Modern Association.
The Association was founded a April 22, 1985. One of his first actions was to work together with the director of the moment, Roberto Del Villano, and finally giving the museum its definitive headquarters in what was a warehouse of the Piccardo Tabacalera. The headquarters was inaugurated on September 1, 1989 with an event attended by more than five thousand people.
Since its beginnings, the main role of Friends of the Museum Association has been to accompany and empower the Museum. This continued support runs through our shared history. Today, 66 years after its opening, we reaffirm our mission and continue working together to create an accessible public museum, with a unique offering.
The purpose of the Association is promote innovative programs and activities that connect and bring the community closer to artdeveloping proposals to improve critical thinking, imagination and sensory experiences along with knowledge of art.
One of the most successful programs is the Association is the Program Modern Youth: “Jóvenes del Moderno began its post-pandemic program with the aim of bringing new audiences to the Museum through activities in artist workshops and visits to the Moderno together with curators and special guests. An open call is held monthly, inviting people to meet new spaces and artists of the cultural scene. Each meeting is selected to show different art references and is accompanied by a cocktail at the end, so that all participants can exchange ideas, get to know each other and develop new links through art. Memberships are provided. annuals with which they can obtain the benefits of modern members and access the activity newsletter,” he highlighted. Andrea Arditi SchwartzSecond Vice President of AAMAM.
Regarding the Fundraising Events“One of the pillars that shapes the Association of Friends It’s their membership program. We have a unique community of members, holding events inside and outside the museum with the aim of bringing them closer to Argentine art and the Modern Museum.
We also hold fundraising dinners to continue with our mission of promoting and supporting a public space in the city. Buenos aires city“, he quoted Marisa KoifmanProsecretary of the AAMAM and added that “we have made Heritage Valuation Campaignsseeking funds to research, conserve and increase the collection of the Modern; and two dinners to raise funds for the Heredia House Programthe first residency for artists and museum professionals in the Argentina managed by a public museum.
Likewise, we are at Olympo Sky Bar with partners, patrons and the team of the Modern to celebrate the year with collaborators, colleagues and allies of Amigos del Moderno,” he concluded.
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