Rapper Snoop Dogg’s announcement that he wants to become “smoke-free” has turned out to be a clever PR stunt.
Last week, rapper and self-confessed long-time marijuana user Snoop Dogg (52) caused a stir. In a weighty-sounding statement, the hip-hop star wrote on Thursday, November 16, “After much consideration and discussion with my family, I have decided to quit smoking. Please respect my privacy at this time.” Given the rapper’s social media post, many observers thought he was planning to quit his marijuana use. But that is not the case.
Clever PR stunt: Snoop Dogg promotes a smoke-free fireplace
Because on Monday, November 20th, Snoop Dogg . The 52-year-old reveals that when he announced that he wanted to become “smoke-free”, he was simply advertising for the manufacturer of a “smoke-free fireplace”. “I’m done with the coughing and smelly clothes,” says Snoop Dogg in his new video on Instagram to reiterate: “I’m going smoke-free.” This is exactly what the advertised fire pits from a US manufacturer would enable him to do. “They remove the smoke. Clever,” says the rapper.
“Snoop is a marketing genius”
Last week, many of the musician’s fans had already questioned the sincerity of his statements. “I don’t believe you,” wrote one user on Instagram at the time. Snoop Dogg’s new Instagram post is now receiving enthusiastic comments from his fans. “Snoop is a marketing genius,” they say. Another person noted, “I knew it. He never said ‘marijuana smoking,’ just ‘smoking.'” Another user believes that the rapper is currently having fun knowing that he has fooled “the whole world”.
Marijuana use is one of Snoop Dogg’s trademarks
The rapper has been an avowed marijuana user since the beginning of his career and repeatedly addresses the use of the drug in his music. Many of his business decisions and media appearances also revolved around the drug. In 2013, the artist, considered one of the richest rappers in the world, told GQ magazine that he smoked 80 blunts, marijuana-filled tobacco leaves, every day. The rapper also employs a personal “blunt roller”. She said that she had already rolled “over 450,000 joints” with Snoop Dogg.
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.