The ORF broadcasting group increased its market share among those over 12 to 35.5 percent in 2021 (2020: 33.2). The Küniglberg is happy about the best annual value since 2012. The most popular private broadcaster in 2021 was Servus TV with a 3.7 percent market share (2020: 3.4). The P7S1P4 group (Pulse 4, Pulse 24, ATV and ATV 2) had to accept a minus of 0.4 percentage points with a 7.7 percent market share, but was able to achieve record values among the younger ones.
Most viewed: ZiB 1 from 18.1.
The TV programs most watched in 2000 in 2021 (basis: viewers aged twelve and over, programs over five minutes in length) include productions broadcast on ORF in 1989. With 2.044 million viewers (60 percent market share), the “Zeit im Bild” at 7.30 p.m. on January 18 was the most watched program of the year, followed by the extension of the European Football Championship match between Italy and Austria on June 26 (2.033 million). Viewers, 65 percent employees). At Servus TV, among other things, the newly acquired sports rights in Formula 1 and the Football Champions League have had a positive effect. The Formula 1 GP of the Netherlands achieved a 45.5 percent market share.
Source: Nachrichten
