In this regard, he indicated: “We have the franchise license and we grant it to businessmen who want to open an office. Today we have the most federal network, with 200 offices attached to the brand in Argentina and about 10 in Uruguay and we are around 8,000 people who work within the network.”
In turn, Leibaschoff highlighted that GCH is a leading market developer with 40 years of experience in the local market. “We do projects in excellent locations, always prioritizing the northern corridor: Libertador, City of Buenos Aires and Province. We have iconic projects with avant-garde architecture and more than 200,000 square meters developed and great loyalty in our client portfolio,” he highlighted.
As a distinctive brand, he stated: “We choose the locations in which we develop our products very well. We focus a lot on trying to meet the times we commit to, with the finishing qualities and above all with the details, which is what gives us a differentiation at the local level.”
Future projects
Regarding future projects, Iskin highlighted: “We are growing 10,000 square meters and For the first half of 2025 we will be opening new offices: one in Cañitas, on Andrés Arguibel street with a building of almost 5,000 meters that we lease to the Santander bank; and another where we are going to once again redefine what an incredible office experience is, known as Gigena Walk, in Libertador and Dorrego, in front of the Hippodrome, with a space of almost 6,000 meters offering innovative experiences with a very high level of services and quality for the main companies in the country.”
Regarding the all-inclusive concept, he noted: “We aim to incorporate layers of service on these hard square meters of offices and change that experience. Sometimes you imagine an open workspace with Wi-Fi, but We offer a premium service, where the equipment is different and so is the stay. “It’s like a five-star hotel.”
Delving into RE/MAX’s initiatives, Sosa highlighted: “We are closing our best year in these two decades. There is a change of air oxygen that has been generated and “We are making an important investment as a brand to move to a building where we are going to double the square meters.”
“There is a lot of genuine investment and in the total it gives you really interesting numbers. We are from end to end with the same service, attention and quality throughout the country,” he highlighted.
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On a personal level, he acknowledged that the first ten years of the firm “we were with a straw up and breathing underwater, in debt for the first 7, seeing everything planted from year 11, 12 or 13.” “We opened the way with a machete and today there is a highway,” he said about the company’s pioneering role.
“A week ago we launched Innovation Park our first mixed-use project, Orion Park, on Udaondo Avenue. We have had a very good pre-sale in the previous months and the project went on the market with great acceptance last week,” Leibaschoff began about GCH.
“In Núñez we feel very comfortable because it would be our third project and the value per square meter has grown considerably in recent years and is the preferred one for investors,” He highlighted and maintained that “the market has validated values and locations, I think it is our star product, with more than 1,600 meters of amenities and a disruptive architecture with a concrete façade.”
The time to invest
Asked if it is a good time to invest in the country, Iskin said: “We have been growing this business for 10 years and always maintaining a very optimistic look at the coming years of Argentina.”
“We are seeing that the credit market is reopening and that will also facilitate a mixed financing and leverage structure, which will be positive for the sector. We are also at a time where construction costs have grown a lot. In our part of the business it impacts what it means to dress those square meters and we are at almost $1,000 per meter, when before we were 50% less. Between these two trends, it continues to validate us to continue investing and betting in the country,” highlighted the Hit representative.
In turn, Sosa admitted that “the context changed,” but considered that “it is not so much the moment, because if you go out to look for work when you are tight, you are going to grab anything.”
“If a final consumer asks if it is a good time, you have to look into life and take an x-ray. If not, it is irresponsible to say ‘I’ll shoot you if I do’. Prices have been dragging a tremendous fall, they are beginning to rise and everything would indicate that with a demand that is in crescendo and a supply that is accommodating. “I think it’s a good time, but you have to sit down and listen to what the person needs,” he reflected.
At the same time, Leibaschoff highlighted that “in our market I think that in the last 20 years we had a year or two of mortgage credit,” but he stressed that “developers and those of us who work in this industry have the waist to adapt to all the measures.” economic”.
“We see a positive outlook due to the incentive of having a mortgage loan, the money laundering law and credits for wells,” He maintained and highlighted that “we have more and more sales through colleagues who market our projects and Real Estate, in an Argentina that has a housing deficit and there is a very real market with a need to move and grow.”
“The investor also takes refuge and knows that the margins in some way may not be as crazy as other types of businesses, but it is a way to really protect their capital and continue investing well,” expressed about the possibilities of the sector.
Remote work
Iskin stated that “on a global level, remote work helps and works with its nuances and limitations,” but countered that “the value of being together in physical space really is much more transformative and Today we find the general leadership of companies wanting to share a space in daily life again because they see a change in productivity.”
“We see that the Monday to Friday modality from 9 to 18 ceased to exist and it is not that we are going to return to that format. We see that the use of different forms of the office or offices will continue to be maintained depending on each team and company,” interpreted the Hit representative.
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He stated that this decision “works well to avoid large investment outlays in an economy that is still reactivating for many companies” and highlighted: “We come to offer them the possibility of paying for the space they need at the time they need and the size they need.”
What are the trends
Leibaschoff referred to the trends and did not hesitate to point out that “post-pandemic, user needs were reconfigured, because people sought in some way to leave the city and are returning in some way to seek proximity to strategic places, close to schools, universities and means of transportation.”
“With our mixed-use project we seek to provide a place in which people in their own building where they work can have leisure and private meeting rooms to work, with “qualitative and qualitatively usable amenities, which are designed for the user”, he added.
Sosa focused on personalized attention and noted: “The client needs service and attention that is up to par.that in all this oversupply of information helps you download and decode the message.”
“The role of the real estate agent is here to stay. I choose my trusted person, who is going to help me, independent of the brand,” he said and asserted that “Argentina is riding the wave of digitalization, because we need to make the life of the operator and the user more agile.”
In the same sense, Iskin considered that the search is “gaining depth” and postulated: “The new thing is going to be wellness. That there is a doctor in the office, a gym proposal. “That any need is contemplated in this type of spaces.”
“The future of work is going to be more distributed across the country than it is today. Here it happened with Microcentro, It used to be the only place and it’s not anymore. So, we must continue to find value propositions and high quality in any geographic area,” he highlighted.
Source: Ambito
I am an author and journalist who has worked in the entertainment industry for over a decade. I currently work as a news editor at a major news website, and my focus is on covering the latest trends in entertainment. I also write occasional pieces for other outlets, and have authored two books about the entertainment industry.
