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Montevideo will be a Smart Tourist Destination

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Through the agreement, the administration directed by Caroline Cosse It will have the technical assistance of the Spanish organization for the development and compliance of the more than 200 indicators linked to the DTI.

Montevideo, the seventh Ibero-American city to bet on the DTI

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Montevideo will be the seventh city to seek its conversion to a Smart Technological Destination model, through the methodology recognized by the World Tourism Organization (UNWTO)the Organization for Economic Cooperation and Development (OECD)the European Comissionhe Inter-American Development Bank (IDB) and the World Travel and Tourism Council (WTTC).

For the commune it supposes diverse advantages, between which they emphasize the increased competitiveness and the best use of tourist resources; the promotion of sustainable development; the improvement in the efficiency of production and commercialization processes, as well as in the quality of stay of visitors and of life of residents; and the revitalization of the economy in the long term.

As Cosse expressed during the signing of the agreement, Montevideo has a very important role to play in the search for excellence in the tourist industryFor this reason, “we want to look for all the details that together are integrated into a vector of strength and promotion of tourism.” He also added that “this is a path in the search for quality as a tourist destination.”

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The process for Montevideo to be a Smart Tourist Destination will last until March 2024and will require cooperation between the public and private sectors, contemplating all entities and actors in the city.

Source: Ambito

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