The choice of Bolivia as the starting point for a series of regional meetings responded to the fact that the country presents high connectivity indices: half of its population (5 million) are internet users, which represents a jump from 1.5% in 2019.
“The growth of digital commerce in the region is unlimited and this is demonstrated in the deployment that the industry is achieving in Bolivia, which received a boost from the pandemic and quickly adopted the digital transformation challengeachieving an increase in the penetration of the channel and in the adoption of this modality”, he affirmed Marcos Pueyrredonpresident of the eCommerce Institute and coFounder & Global Executive SVP of VTEX.
However, he assured that policies are required to accompany the progress and democratization of digital payment methods to enhance the sustainable profitability that this ecosystem is seeking.
The eCommerce Day Bolivia Blended proposes, in this regard, to know the main insights and trends, and transfer them to the reality of Bolivian brands and retailers to transfer technological transformation to the cultural sphere.
The agenda of the event, which combines virtual and face-to-face presentations – the face-to-face conferences will be held on the 16th in fexpocruz in Holy Cross of the Sierraincludes practical workshops on Web3, Collaborative and Unified Commerce, Big Data and Social Selling organized by the eCommerce Institute and supported by the Bolivian Association of Electronic Commerce (ABCe).
In addition, experts from the technology industry will address the 4 pillars necessary to achieve professionalization and evolution towards unified commerce, its impact on business models, data monetization and the prelude to the metaverse.
This year Bolivia will also host the eCommerce Award’s Bolivia 2023an award created by the eCommerce Institute to distinguish companies and ventures for their work in the digital commerce and internet business sector