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Sunday, March 26, 2023

Look, look – a cupra!

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In the new Cupra showroom in Linz: Wolfgang Wurm, Gerald Schimetich
Image: Cupra
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The first Cupra-style showrooms are currently being built in this country – such as in Linz on the Industriezeile. There, the manager of the PIA location (Porsche Inter Auto), Gerald Schimetich, freed up a lot of space for the young Spanish brand. The huge showroom has been set up for a few days. “And with a living room atmosphere,” emphasized Wolfgang Wurm, Managing Director of Seat/Cupra and Skoda Austria, at the official opening.

In addition to the Linz-Industriezeile location, the Lang car dealership in Grieskirchen has already been remodeled, with five other dealers in Upper Austria to follow.

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Because Wolfgang Wurm expects the dynamic brand to grow. “In the next year and a half, Cupra will bring seven new models,” says the native of Upper Austria. The Tavascan, a 4.70 meter long electric SUV, will start in April. “A lot of heart and soul goes into all models,” says Wurm – from the developers to the designers to the salespeople. The entire circle would identify with the stylish cars. What is important for the brand: The target audience is younger than that of the competition. And: “We don’t want to replace Seat, we want to complement it.” And Cupra has done that excellently so far. In January, the cumulative market share in Austria was twelve percent.

Source: Nachrichten

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