From the Uruguayan Chamber of Tourism They assured that the 2024 summer season is “good”, although they admitted that the weather, the Brazilian public and the shortening of the exchange gap with Argentina They are conditions that are helping to make the balance positive.
The secretary of the chamber, Alejandro D’Elía, assured that, despite not having the final numbers for the season because it is not over yet, they are satisfied with the results. “We can satisfactorily say that we are very well,” said the leader regarding the tourism of sun and beach.
D’Elía stressed that there were sectors that did better than others and it must also be recognized that the good weather It helped make the season good.
Uruguay is dependent Argentina
“Are Argentina dependent and the economic situation of Argentina. However, little by little, that gap is being narrowed by the change of government and the different measures that the current government has been taking and that gives us a lot of optimism,” the leader highlighted to Subrayado.
Regarding the presence of Brazilian tourists, It is a phenomenon that the secretary of the chamber highlighted as a joint effort – between public and private – to attract them. “Today we can see that there is brazilians “They have decided to stay for the entire month of January,” he said.
Regarding other nationalities, D’Elía highlighted the presence of Chileans and paraguayans – a phenomenon that is due to increase in air frequencies -, as well as Europeans, Canadians and Americans. “Connectivity has helped us so that many people see Uruguay with good eyes for the holidays,” highlighted the secretary.
The strong presence of the Brazilian public
The balances for the first half of January in Uruguayan tourism sector give positive numbers – and similar to those of the previous year – due to the large presence of Brazilian tourists that balanced the lack of middle class Argentines who always travel to the eastern beaches at this time of year.
The president of the Association of Hotels and Restaurants of Uruguay, Francisco Rodríguez– in dialogue with Radio Carve – gave details of the first fortnight of the tourism sector in the country and assured that the presence of Brazilian tourists was what made the difference in the face of the economic crisis suffered by the Argentina and that forced the middle class to choose other vacation destinations.
According to Rodríguez, this result is due to the great work of the sector in promoting Uruguay as a vacation spot for Brazilians, focusing on the southern sector of the Brazil. Meanwhile, he announced that this year it will be intensified in the northernmost regions to attract audiences from the most distant places in that country.
Considering the campaign as successful, the president of the association gave the example of Cologne, a destination that 80% was chosen by Uruguayans and Argentines. Faced with the economic crisis of the neighboring country, its participation fell considerably, reaching between 15 and 20%. However, that remaining 80% was made up of Brazilian tourists and tourists from the interior of Uruguay.
A similar case happened in Rocha and Montevideo, the latter specifically in the gastronomic sector. “In Montevideo, the arrival of more Brazilian tourists caused a rebound in gastronomy,” Rodríguez explained, adding that they especially focus on wines and meats.
Source: Ambito
